When crystallized and properly communicated, prioritization can, in some estimates, reduce costs by roughly 15 percent and improve your team’s capability to meet your marketing goals.
What is the process to truly remarkable ideas and ruthless execution?
Million-dollar gap between 10x and 10%
Because the goal of any marketing program should be to drive profitable customer action, the best marketers prioritize high-potential growth projects over incremental improvements.
Our team adopted a simple process that helps us do exactly that – the 10x vs.10% framework.
A 10x project multiplies the results by a factor of 10.