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It’s Time for Brands to Jump Headfirst Into the Conversational Marketing Sphere

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Cornell Lopez
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Nearly 70 percent of digital sharing happens outside of social networks, out of sight of most marketers.

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Consumer conversations have moved to messaging, and brands must follow.

While the concept of sharing within one-to-one conversations has existed since the first flip phone, the increasing number of modern messaging apps has now solidified the conversational space as the fastest growing means of communication.

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Cornell Lopez
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