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WFA announces diversity guide and additions to leadership team in addition to global media charter

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Michael Smith
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The World Federation of Advertisers (WFA) have made more announcements at their Global Marketer Week in Tokyo, Japan this week, which was held alongside Advertising Week.

In additon to its Global Media Charter, It announced the release of ‘Guide to Progressive Gender Portrayals in Advertising’, which aims to challenge brand marketers to stop producing stereotypical ads and introduce a more progressive portrayal of both sexes in ads.

The global trade association is keen to use this guide to identify key steps that brand marketers should take to ensure their organisations embrace diversity both internally and externally.

Ranji DavidDirector - Asia Pacific, Marketing Services at WFA - The World Federation of Advertisers

"If last year was about a 'wake-up call' then this year is about taking back control."

It's a packed room of more than 70 marketing leaders at the WFA MediaTransformation session this morning in Tokyo with Luis Di Como at Unilever, Ben Jankowski at MasterCard, Sital Banerjee at Phillips, Julie Chan at Pfizer, Andrea Bernhardt at RB Health, Spencer Lee at AirAsia, and Fiona Lam at Volvo providing perspectives from the frontlines and the factors that build towards success.

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