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How agencies can improve their Twitter presence

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Sam Gibson
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More often than not, the timelines lack colour and creativity and the copy just doesn’t hit the right note, leaving a lot to be desired.

We’ve trawled through many an agency Twitter, noting what we love and admire from the best of the best, to bring you a set of simple steps to up your Twitter game.

Don’t fret, we’re not saying you have to pick out a complex colour scheme that your lunch, dog, mother and postman fit with.

It can be as simple as ensuring your bio, cover photo and profile photo are all in line with each other and, crucially, represent you.

Nearly all tweets have an instantly recognisable image, gif or crafted infographic tagged helping break up each tweet and implement the all important tone of voice connected to the agency.

Social Chain and UsTwo are brilliant examples of utilising Twitter to showcase and promote what’s happening in their agency.

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Sam Gibson
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