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The Steve Jobs guide to manipulating people and getting what you want

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Scott Mayle
May 23, 2018 12:32
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Steve Jobs launched two of the most valuable and creative companies in modern times with Apple and Pixar — but he didn't reach those heights by following the rules all the time.

He also used a blend of manipulative tactics to ensure his victories, particularly in boardroom meetings with some of the most powerful company executives in the world.

Many consider Jobs a genius, and everyone can learn a thing or two from his tactics.

People can be influenced by strong displays of emotion.

Before Apple launched iTunes in 2001, Jobs met with dozens of musicians in the hopes of corralling record labels into going along with the iTunes plan.

So what’s wrong with the products?” Again, more murmurs.

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Scott Mayle
May 23, 2018 12:32
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