Ella Supermarket (小象生鲜), the fresh grocery delivery affiliate of life convenience and food delivery platform Meituan, opened its first offline shop in Beijing.
According to Meituan, Ella Supermarket is a one-stop offline + online supermarket.
Ella integrates fresh grocery, dinning, e-commerce, and quick delivery to serve fast-paced city lives.
In July 2017, Meituan opened a pilot fresh grocery delivery supermarket in Wangjing, Beijing, to test market response and business model.
The opening of Ella market is Meituan’s formal debut in the field.
Similar to Hema – Alibaba’s fresh grocery delivery service – Ella Supermarket also offers 30 min delivery to residents whose locations are no farther than 3km to the offline store.