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Meituan’s first offline fresh grocery delivery business debuts in Beijing

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James Maloch
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Ella Supermarket (小象生鲜), the fresh grocery delivery affiliate of life convenience and food delivery platform Meituan, opened its first offline shop in Beijing.

According to Meituan, Ella Supermarket is a one-stop offline + online supermarket.

Ella integrates fresh grocery, dinning, e-commerce, and quick delivery to serve fast-paced city lives.

In July 2017, Meituan opened a pilot fresh grocery delivery supermarket in Wangjing, Beijing, to test market response and business model.

The opening of Ella market is Meituan’s formal debut in the field.

Similar to Hema – Alibaba’s fresh grocery delivery service – Ella Supermarket also offers 30 min delivery to residents whose locations are no farther than 3km to the offline store.

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James Maloch
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