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Retailers must skip AR and embrace VR

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Cornell Lopez
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With the launch of Facebook’s Oculus Go headset at the beginning of May virtual reality (VR) is finally ready to hit the mainstream.

At a price point of £199, free from wires tethering the user to a computer or smartphone, offering access to increased content and providing a better experience than ever before, there is an expectation that VR will finally start to live up to the hype that has been generated around it over the last couple of years.

The new VR opportunity for retailers

With products like Oculus Go finally coming into the market that can effectively bring VR to the masses, it’s time for retailers to jump on the bandwagon and recognise the new opportunities it offers.

In particular, delivering stand out interactive shopping experiences that empower consumers to make better informed decisions.

The latest developments also help VR improve the retail experience in a non-intrusive way, becoming a more seamless extension of online shopping whether in-store or at home.

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Cornell Lopez
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