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Mobile gaming is now a $49 billion industry — and publishers are starting to take smartphones as seriously as Xbox or PlayStation

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Mark Alexander
Jun 11, 2018 22:09
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Mobile game sales have become a huge portion of the video game industry and are set to become even bigger, Baird Equity Research's Colin Sebastian said in a new report.

Some of the biggest publishers in the industry, including Electronic Arts and Activision, are starting to focus more seriously on mobile games.

Much of the industry's potential is due to the fact that there are lots more mobile devices in use than PCs or game consoles.

The mobile games business is becoming a lot bigger than Clash of Clans, Crossy Road, and Candy Crush — and it's offering a big opportunity for game publishers, distributors, and app store operators.

Some of the largest publishers are starting to bring some of their best-known games to mobile devices.

And publishers are likely to get people playing longer and spending more money by incorporating features such as location tracking, augmented reality, and real-time multiplayer interactions, he said.

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Mark Alexander
Jun 11, 2018 22:09
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