Google, seemingly aware that people are unnerved by just how much ad networks know about us, today said it’s refining how it lets you control what ads you see.
The company has updated its ad personalisation settings page, and in the process, has kindly reminded us that it’s easy to turn off personalised ads altogether.
If you currently have the ad personalisation feature turned on, Google’s refreshed Ad Settings page should include a list of topics and categories that Google is potentially using to serve you ads.
Personally, a few of my categories were slightly off.
I did just buy a cactus (and was matched with Home & Gardening), but I don’t have a kid (Parenting).
I do love Ariana Grande (Pop Music), but I don’t think I’m about to do any kind of major personal investing at the moment (Investing).