logo
logo

How to launch your product on China’s popular Xiaohongshu fashion platform

avatar
Peter Garvey
img

“I’ve been looking for waterproof eyeliner for a while but I can’t find a good one.

Eretailers are struggling to win the hearts of sophisticated young Chinese consumers right now and it seemed that Xiaohongshu was standing out from the crowd.

With this in mind, I began to look into Xiaohongshu’s business model and realized that it’s a great platform for foreign beauty brands that are targeting young Chinese women.

It was founded in 2013 to create a community where users could find recommendations about foreign fashion and cosmetics.

In terms of user demographics, Xiaohongshu’s co-founder and CEO Mao Wenchao revealed in 2015 that 70 to 80 percent of the site’s users are female and more than 50 percent of Xiaohongshu’s users are students and office ladies from 18-35, living in first and second-tier cities.

In addition, every customer on Xiaohongshu makes three orders per month on average.

collect
0
avatar
Peter Garvey
guide
Zupyak is a free content platform for publishing and discovering stories, software and startups.