“I’ve been looking for waterproof eyeliner for a while but I can’t find a good one.
Eretailers are struggling to win the hearts of sophisticated young Chinese consumers right now and it seemed that Xiaohongshu was standing out from the crowd.
With this in mind, I began to look into Xiaohongshu’s business model and realized that it’s a great platform for foreign beauty brands that are targeting young Chinese women.
It was founded in 2013 to create a community where users could find recommendations about foreign fashion and cosmetics.
In addition, every customer on Xiaohongshu makes three orders per month on average.