With a quick glance over the shoulder to make sure no one was looking, I placed it delicately into my basket.
Since then it’s all got a little out of hand really.
The team at the local Co-op know us by name – I’m now greeted with, ‘the usual, Alex?’, as I walk in.
To the utter bewilderment of those around me, the World Cup and its advertising machine has gone fishing and managed to catch a whale.
About a year ago we wrote a blog article predicting the results of the UK election, correctly arriving at the verdict of a hung parliament.
After all, who wants machines to win every time?