A campaign from the Ritz Carlton and Hearst Magazines Digital Media will choose five directors to film short videos imagining a stay at a Ritz Carlton hotel.
“The Stay” kicked off today, with a call out to screenwriters and directors to submit screenplays imagining what happens after two people check into a Ritz Carlton hotel.
“It’s a really exciting way for us to tell stories through the art of these filmmakers, but [it’s] really enabled by the spectacular Ritz Carlton properties,” said Todd Haskell, svp and chief revenue officer, Hearst Magazines Digital Media.
A panel of five judges—including Academy Award-nominated director and writer Mike Figgis, YouTube’s head of content for the EMEA region Luke Hyams, global brand leader of The Ritz-Carlton Hotel Company Lisa Holladay, Harper’s Bazaar UK digital editor Sarah Karmali and Esquire.com culture editor Tyler Coates—will consider each of the films.
The short films will be a maximum of 10 minutes.
“I feel that this will live a lot longer than your average advertising campaign because we’re telling great stories,” said Adam Day Lewin, creative director of Hearst Magazines Digital Media Global.