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Inside Snapchat and Artist Christian Marclay’s Sound-Inspired Cannes Installation

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Carlo Prine
Jun 26, 2018 11:30
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It’s been more than a year since Snap Inc. CEO Evan Spiegel rebranded Snapchat as a camera company.

The company certainly has changed the way we see the world through the lens of social media.

However, it’s paid far less attention to another question: How do we hear the world?

Last week at Cannes Lions, Snapchat chose to focus less on sight and more on sound with an installation exploring audio trends within users’ posts.

The exhibit, “Sound Stories,” was created by artist Christian Marclay using machine learning and human curation of hundreds of thousands of public snaps.

While thinking of how to celebrate the milestone, someone suggested making a movie montage.

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Carlo Prine
Jun 26, 2018 11:30
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