Burger King and Budweiser are two decidedly 'American' brands, and to celebrate their patriotism for this upcoming Independence Day, the restaurant and beer maker are coming together for a cross promotion, recreating Bud’s iconic ‘Whassup’ ad in the process.
Burger King and Budweiser are celebrating summer with the launch of the American Brewhouse King sandwich, as well as a special crown for fans of both brands.
To promote the collaboration, Burger King restaurants are featuring a remake of Budweiser’s original ‘Whassup’ commercial with a special cameo from The King himself – introducing a new generation to the unforgettable catchphrase.
While the spot features the same three guys at the beginning, saying the phrase to each other while sharing Budweisers over a (corded) phone conversation, the end brings in the King character at the door saying ‘Whassup’ into the door speaker with his tongue out and holding a basket of Brewhouse King sandwiches.
“There’s no better way to celebrate the Fourth of July than with a flame-grilled burger from Burger King restaurants and an ice-cold Budweiser beer,” said Renato Rossi, head of marketing, North America at Burger King.
“Our new America Brewhouse King sandwich is an epic, bold burger that celebrates America and will bring our guests the big bite they crave.”