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‘Local Twitter’ finally gives a name to being performatively basic online

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Stephen Martinez

If you’ve spent much time on Twitter, there’s a good chance you’ve been exposed to “local Twitter.” The phenomenon has existed for years, but recently, it’s been clearly branded, and as the term has become more widespread, the general concept is being ushered into larger, more mainstream awareness.

Local is tweeting about how much you love pizza and Target, fawning over dogs, or posting Drake lyrics, especially with the caption “mood.” Local is having to ask whether your Twitter feed is local.

Justin Belloli, a 17-year-old from California, says via DM that you’ve encountered local if you’ve ever surfed by a basic tweet that is inexplicably popular, like “rt or else.” “They basically take the leftover trends from other parts of twitter and use them until they’re too annoying to get retweets and likes,” he says.

im always hesitant when i make fun of local twitter because i know that one of them could reply “At Least We’re Happy ” and end me

— (@beyonddepth) June 25, 2018

Much like being basic, but online, “local Twitter” describes someone who loves decidedly, even painfully mainstream things.

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Stephen Martinez
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