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Why beauty retailers are leading the way in digital transformation

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Marion Kimberlin
Jul 12, 2018 14:44
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In March, CB Insights created a timeline chronicling four years of retailer bankruptcies, from Radio Shack to Sports Authority, to Radio Shack again, to Toys ‘R’ Us.

The timeline is noteworthy because it’s full of household names.

Failure to embrace digital transformation is a death sentence for retailers.

Consumers expect their experiences to be seamless and personalized.

There are countless factors that determine how cosmetics look on consumers, given everyone’s different face shape, skin tone, and complexion.

To solve that problem, beauty brands are investing in technology to help facilitate personalization.

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Marion Kimberlin
Jul 12, 2018 14:44
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