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The 3 Pillars of Marketing to Help Turn Your Company Into the Next Coca-Cola

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Nicolas Yeager
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Opinions expressed by Entrepreneur contributors are their own.

In this video, Erik Huberman talks with Entrepreneur Network partner Business Rockstar about the three pillars of marketing: awareness, nurturing and trust.

The three pillars can combine to add new customers to a new business.

An important way to secure third-party awareness is to gather trust around your product.

Some possible ways to do this are to garner press coverage or gain more notoreity through influencer marketing.

Brand awareness is especially important to establishing authority in your industry and market.

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Nicolas Yeager
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