Facebook sales representatives have been aggressively selling Stories to advertisers, according to 10 media buyers whom Business Insider spoke with.
The move comes on the heels of the company's earnings call last week, in which executives warned that Facebook's advertising growth rate was slowing down.
With its News Feed nearly saturated and advertising growth rates slowing down, Facebook knows it must look elsewhere to maximize profits.
That place increasingly appears to be Stories — the section that houses ephemeral photos and videos for 24 hours before they disappear.
Even with Stories already hot on Facebook's sister platform Instagram , however, the format is yet to take off on Facebook.
Not only did Facebook's founder and CEO, Mark Zuckerberg, call Stories "a big part of the future of sharing" on the company's earnings call on Wednesday, but Facebook has also been pushing the format to advertisers, according to 10 media buyers whom Business Insider spoke with.