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Pandora Premium comes to Google Assistant-powered devices

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Dana Millard
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The integration means listeners who pay for Pandora’s on-demand music service will be able to search and play any song, album, or playlist, just by asking Google, and can even search by lyrics, play their personalized “mood” playlists, and take other actions using their voice.

For example, Google Assistant users will be able to thumbs up and thumbs down tracks on Pandora, skip tracks, create new stations, or play a song again, using voice commands.

The Premium service, however, is Pandora’s true Spotify competitor, offering a more robust feature set in addition to on-demand music.

Access to personalized soundtracks is one of Pandora Premium’s newer features, and a potential selling point for the company’s top-tier service, along with this new Google Assistant integration.

In an effort to challenge Spotify, Pandora this spring rolled out its own set of personalized playlists based on listening behavior and other factors, built using its Music Genome.

Most users will only see a subset of those – like “party soundtracks, or those for moods like “happy” or “rainy days,” or those for various genres of music they like.

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Dana Millard
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