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Netflix is testing video ads that play between episodes

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Antonio Barron
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Your next Netflix binge-watching session might be interrupted with a video advert for one of Netflix's own shows, as the video streaming platform has confirmed it's testing the idea with a limited number of users.

Reports on Reddit explain how it works.

As you finish one episode and wait for the next one to buffer up, Netflix will serve up a trailer for one of its own programs – something like Orange is the New Black or The Crown that Netflix has funded directly rather than licensing from elsewhere.

After you've sat through the promo, your binge-watching continues.

As yet there's no indication as to if or when the ads will roll out to everyone, or how many people are in the trial (though it seems to be live in several countries).

"We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster," Netflix told Ars Technica in a statement as it confirmed that a test for video adverts was indeed underway.

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Antonio Barron
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