One of the best ways to discover keyword opportunities for pay-per-click advertising campaigns, content marketing topics, and search engine optimization is to identify which keyword phrases your company’s competitors are ranking for on popular search engines.
Thanks in part to keyword analysis tools such as Ahrefs, SEMrush, SpyFu, and Moz’s Keyword Explorer, it is easy to identify competitors, see which keyword phrases they are successful with, and find opportunities to grow your own business.
In this article, I’ll address a few ways to identify the keywords that may be working well for your competitors.
In all cases, I’ll assume we are researching for a hypothetical farm and ranch supply retailer, and we will use Tractor Supply, which is perhaps the largest farm and ranch chain in the United States, as our competitor.
Let’s start by looking for some of the keyword phrases Tractor Supply ranks for organically.
This report can be filtered by position on a typical search engine results page, the estimated monthly search volume, the keyword difficulty, and several other factors.