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Giving Season Comes to YouTube With the Beta-Tests of Several Fundraising Features

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Shane Higgins
Aug 30, 2018 20:20
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YouTube Thursday took the wraps off YouTube Giving, which product manager Erin Turner described in a blog post as “a suite of features designed to strengthen the way creators and fans can make a difference through charitable giving on the platform to over 1 million nonprofits.”

YouTube Giving is made up of three features that are being beta-tested—fundraisers, community fundraisers and campaign matching—as well as Super Chat for Good.

Fundraisers will enable YouTube creators and qualifying U.S.-registered 501(c)(3) nonprofits to create and embed fundraising campaigns next to their videos and livestreams.

Fans can use a Donate button to donate directly, and YouTube will handle logistics and payment processing.

Turner said the first beta-testing group will be made up of a limited number of creators in the U.S. and Canada, adding that YouTube will cover all transaction fees, so 100 percent of donations will go to the designated nonprofit.

A limited group of U.S. YouTube creators and qualifying U.S.-registered 501(c)(3) nonprofits will test the beta version of community fundraisers, which enable multiple creators to host the same fundraiser.

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Shane Higgins
Aug 30, 2018 20:20
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