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Ricoh’s GRIII is just tiny enough to survive the smartphone age

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James Dixon
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Point-and-shoot cameras, it should be uncontroversial to say, are an endangered gadget species.

Coming to a camera exhibition like Photokina, I still see a few scattered examples of them, but most companies are now focused on making beefier, vastly more powerful full-frame shooters.

One of the smaller contenders in the photography market, Ricoh’s most iconic product is the GR series of decidedly high-end point-and-shoot cameras — and at Photokina 2018, the company showed off its next generation in the form of the Ricoh GRIII, slated for release early next year.

The GR series stretches all the way back to 1996, I found out upon visiting Ricoh’s Photokina booth, when the Ricoh GR 1 film camera was introduced.

The current Ricoh GRII is one of the most beloved street photography cameras because, like the Google Pixel 2 that I keep praising, it consistently outperforms its size.

I compared the new GRIII against the GRII it’s about to replace, and the differences between them are subtle yet noticeable.

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James Dixon
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