When Hxouse (pronounced House), the mentoring and incubator program for Toronto’s emerging artists, entrepreneurs and other innovators formed by The Weeknd’s creative director La Mar Taylor, launches next month, it will do so with the support of Twitter Canada.
After all, it was on Twitter where the idea for Hxouse spread its wings.
“Since the beginning of our creative journey Twitter has always been a platform that allowed us to express ourselves in our own unfiltered voice,” Taylor, co-founder of Hxouse, creative director of The Weeknd’s XO label (andan) Adweek Toronto Brand Star, said in a statement.
“It is only right that we align with the platform that allowed for us to build such a resource beyond vision.”
— Twitter Canada (@TwitterCanada) September 28, 2018
The ideation behind Hxouse dates back to Dec. 5, 2016, when Taylor issued a series of tweets addressing a creative problem in Toronto.