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You Have 8 Seconds – GO! Brand Messaging Secrets With Debra Jasper at #Pubcon 2018

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Edmond Garcia
Oct 22, 2018 19:30
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Debra Jasper, founder of Mindset Digital, practices what she preaches when it comes to delivering engaging messages in eight seconds or less, as she demonstrated during an energetic mile-a-minute “You Have 8 Seconds – GO!

“ Pubcon Pro Las Vegas 2018 keynote address.

Before Debra took the stage, Pubcon founder Brett Tabke told the audience how one of her previous keynotes holds the record as the conference’s highest-rated, and her latest presentation showed no sign of letting go of that title.

She began by encouraging us to form the kind of good digital habits that will help break through the ever-present digital noise today, and asked what Google was like in 1997, soon pointing out the trick question — Google began a year later… — and using it to show how much easier answers are to get now.

With so much mobile traffic, and the average person touching their phone 1,600 times daily and feeling addicted and anxious without them, Debra brought up the AirSelfie personal drone camera as an example of how quickly our world is changing, and said that businesses need to change as well.

Micro-Moments Matter More Than Ever

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Edmond Garcia
Oct 22, 2018 19:30
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