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An Amazon-backed startup is selling smartglasses for $1,000 that are customized to your face

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Michael Rase
Oct 23, 2018 13:00
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Thalmic Labs has changed its name to North and is launching a pair of smartglasses called Focals.

North has raised $130 million to launch its smartglasses, with investors including Amazon, Intel, and top-tier venture capitalists.

Now an Amazon-backed startup out of Waterloo, Canada is releasing its attempt at smart glasses using modern technologies.

North has raised $135 million in fudning from investors including Amazon Alexa Fund, Fidelity Investments, and First Round Capital, according to PitchBook Data.

They've used that money to make a pair of smartglasses, called Focals, that focus more on style and user experience than technology.

"We're not focused on unicorns jumping over rainbows or monsters coming out of the wall."

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Michael Rase
Oct 23, 2018 13:00
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