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Hyper Locals: The Second Biggest Missed Opportunity in Local Marketing

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Danny Knackstedt
Oct 24, 2018 05:45
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My first job was with an agency, Wahlstrom & Company, where we specialized in national brands that marketed their local outlets (e.g., branches, dealers, franchises, etc) in the printed Yellow Pages.

For the past 21 years I have helped major national brands leverage the change state for digital and mobile to their advantage to gain increased sales revenue.

But you never forget your roots.

I thought of one that that has direct parallels to today’s marketplace reality, taking advantage of market-specific hyper-local media properties.

In today’s digital world it would be similar to taking a Google-only approach to marketing.

I find the parallel ironic and hear many of the same arguments for this approach: “I can’t afford the time to monitor and administer multiple web sites/networks” and “I tried other media properties before and they don’t work for my brand.”

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Danny Knackstedt
Oct 24, 2018 05:45
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