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Why your app idea is just ‘meh’ and won’t succeed

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George Comer
May 06, 2016 22:58
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You heard me correctly, I said “meh.”

I’m not talking about the “meh” used to ironically describe something beautiful/awe-inspiring; like when your friend uploads a beautiful sunset to their Instagram story and captions it “meh” (yeah, yeah, we know you are such a jetsetter).

Hailing from the mobile app analytics industry, I’ve seen many founders pour tons of hours and thousands of bucks into apps that just don’t perform or deliver a good experience.

Plus, when the idea comes from your own experience, it can make it even more challenging to detach yourself from the concept and look at the app from an objective viewpoint.

If you have an idea, go out and validate it, but validate it the right way.

The problem of ego oftentimes leads to what is known as confirmation bias.

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George Comer
May 06, 2016 22:58
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