Amazon reportedly plans to open more than 3,000 cashierless Amazon Go stores by 2021, but Tel Aviv startup Trigo Vision hopes to beat it to the punch.
It today announced a partnership with Shufersal, Israel’s largest supermarket chain, that will see its automated retail platform installed in over 272 stores.
“Customer satisfaction is one of Shufersal’s main guiding principles, with technology playing a big role.”
Trigo Vision, which emerged from stealth in July with $7 million in seed funding from Hetz Ventures and Vertex Ventures Israel, aims to bring checkout-less experiences to existing brick-and-mortar stores.
Its team of former Google, Amazon, and Apple employees has developed a system that, much like Amazon Go, leverages ceiling-mounted cameras to track customers as they navigate store aisles and toss items into their shopping carts.
For a monthly subscription fee, Trigo supplies both high-resolution, ceiling-mounted RGB cameras and an on-premises “processing unit” that runs machine learning-powered tracking software.