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What Retail Brands Can Expect From Millennial Shoppers This Black Friday

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Robert Massaro
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Black Friday is getting closer, and with it is the start of what’s expected to be a robust shopping season.

There’s a good reason for that.

Millennials could make or break retailers’ results for the shopping holiday that starts on Thanksgiving week and extends through Cyber Monday.

However, the newest findings on attracting millennial shoppers go against some of the stereotypes about this generation.

We tend to associate millennials with online shopping, but the recent survey of shoppers and retailers has good news for brick-and-mortar stores: 42 percent of the millennials surveyed said they’re likely to visit a physical store on Thanksgiving Day.

That’s the highest percentage among any age group.

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Robert Massaro
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