Electronic devices have become ubiquitous to modern existence, but they come at a serious cost.
This past May, TBWA\Chiat\Day teamed up with Thomson Reuters Foundation and YouTube influencer Jacques Slade for an “Unboxing the Truth” video which utilized the popular format of unboxing videos to spread awareness about modern day slavery and its link to the fashion industry.
In its follow-up effort, the agency focused on electronics, turning to tech influencer and Unlockr founder David Cogen to bring the unboxing approach to a pair of unique headphones.
Details of the packaging and headphones reveals eye-opening facts and statistics about modern-day slavery.
The back of the box lists $90, for example, as “the average cost of a slave today.”
Writing inside the box highlights that 40 million people around the world work for “little or no pay” and are “controlled by threats, debts and violence.”