logo
logo

The long, tortured quest to make Google unbiased

avatar
David Clary
Dec 06, 2018 14:02
img

But this summer, President Donald Trump caused a brief uproar by claiming (without evidence) that Google suppressed positive news about him.

But that proposal hadn’t come from one of Silicon Valley’s many ideological enemies — it was supposedly promoted by recommendations site Yelp, which has spent years protesting what it calls unfair demotion of its search results.

So it’s understandable to ask Google to be impartial — but can a search engine, whose goal is ranking pages, ever be meaningfully neutral?

Websites have been fighting Google over search rankings almost since the company was founded — in 2002, a site called Search King sued Google over a suddenly demoted PageRank score.

It came from Shivaun and Adam Raff, the creators of a price-comparison service called Foundem.

In the late ‘00s, they helped popularize the controversial concept of “search neutrality” — which turned Google’s support for network neutrality, a well-known and popular idea, against it.

collect
0
avatar
David Clary
Dec 06, 2018 14:02
guide
Zupyak is a free content platform for publishing and discovering stories, software and startups.