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Asus Bets Big on Mobile Gaming as Its Long-Time CEO Sees Himself Out

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William Mcneely
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It seems the billion-dollar battle over the mobile market has claimed another victim today, as Asus announced that longtime CEO Jerry Shen will be stepping down in advance of an upcoming corporate restructuring.

Effective 1 January 2019, Shen will be replaced by Asus’ current PC business head S.Y.

Hsu and global customer service leader Samsung Hu, who will serve as the company’s new co-CEOs.

During his time at Asus (including 11 years spent as CEO), Shen was responsible for a number of big-time hits such as the original Eee PC, which launched an entire generation of low-power, low-cost netbooks in the mid 2000's, along with Asus staples like its ZenBook and Transformer series machines.

Shen also oversaw the creation of some innovative (though ultimately flawed) devices like the Asus PhonePad which featured a regular-sized handset that could be docked with a tablet-sized shell.

But the real issue for Asus it seems was its struggling phone business, because of which the company wrote off a 6 billion NT (about £155 million) loss recently related to “loss of inventory.” In certain markets like India, the ZenFone series was largely a success, while in other markets like the US, the ZenFone is essentially an unknown brand with previous devices like the ZenFone 2 serving as collateral damage as the result of Intel’s failed pushed to get into the mobile chip market.

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William Mcneely
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