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Blippar, a Pioneer of Augmented Reality, Is Going Out of Business

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Jack Scharfenberg
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One of the pioneers of augmented reality is going out of business.

Blippar, a London-based AR firm, has entered into administration—the British equivalent of filing for bankruptcy in the U.S.—and plans to lay off its entire workforce.

The company cited an investor battle over whether to raise additional funds to grow its business-to-business division.

(Blippar had at one time been valued at $1.5 billion.)

The news, announced in a blog post on Monday, comes even as the AR market heats up in the U.S., with companies ranging from Apple to Walmart all building or experimenting with the emerging technology.

“Like many start-ups and scale-ups, we are accustomed to adapting and refining our business strategy in an ever-changing industry,” according to Blippar’s blog post.

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Jack Scharfenberg
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