The average consumer might be able to afford the next Nike self lacing shoes – imagine that!
Nike’s announcement this week suggests that the Back to the Future shoe will be back – sort of – inside the next year.
This next-generation release won’t LOOK LIKE the original Nike Air Mag, but they’ll work pretty much the same.
This is the “future of footwear” in the form of a Nike shoe called Nike HyperAdapt, complete with Nike E.A.R.L.
The HyperAdapt 1.0, a pair of shoes released back in November of 2016, cost a whopping $720 USD.
You can find them in black (2nd release) in some stores for around $600 USD right this minute.