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Samsung adding iTunes and AirPlay TV to its smart TVs is a genius move

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Thomas Saeler
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If you count yourself among the Apple faithful, there’s a good chance you own an Apple TV or Apple TV 4K box.

The only way to get TV shows or Movies through iTunes or mirror your iPhone or iPad on your TV has been through Apple’s spendy little black box.

Ahead of CES 2019, Samsung has announced it has partnered with Apple to offer AirPlay 2 and an iTunes app not only on the hot new 2019 TVs it’s about to announce, but also via a firmware update to eligible 2018 Samsung smart TVs.

For anyone still holding out hope that Apple would produce its own television, this should come as welcome news.

With iTunes and AirPlay 2 built into Samsung’s TVs, Apple fans who own 2018 or newer Samsung smart TVs can skip the additional box and cables needed to connect an Apple TV and stream anything from their iTunes library directly from the TV.

Another advantage to using a built-in iTunes app over a separate streaming box is that Samsung has control over its own hardware, allowing it to make 4K HDR streaming a more seamless experience while optimizing picture quality, all without any interference from Apple’s hardware.

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Thomas Saeler
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