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It’s Time to Create a Risk-Free, Open and Connected Advertising Environment

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Cedric Sams
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A trip from New York to London, once a week-long steamship journey, can be completed in just six hours.

Today, major digital advertising platforms are rife with risk, like privacy issues, data misuse, measurement chaos and brand safety neglect.

It’s time to stand up for a better way of doing business, creating a risk-free, open and connected advertising environment that benefits everyone and welcomes more brands.

It’s entirely possible to open up advertising to more marketers while still ensuring that the medium is safe for consumers and brands.

For decades, audiences have loved premium content, and advertisers have trusted networks’ multiscreen advertising ecosystems.

That’s why the premium media industry has refused to compromise its core values for how that content is created and distributed, even as we disrupt legacy mindsets and reinvent how we operate.

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Cedric Sams
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Zupyak is a free content platform for publishing and discovering stories, software and startups.