More people are turning to video as opposed to text and other mediums because, not only is it more entertaining, it’s a quicker and more efficient way of consuming information.
But are you sure you’re using video marketing effectively to generate more leads to your business?
If not, you aren’t taking full advantage of video’s potential to move consumers further down the conversion funnel.
Follow these three steps to use video marketing to drive traffic and leads to your site.
Take advantage of video by using gated content.
If they’re still at the top of the funnel — meaning they’ve only just become aware of your brand and its products — it’s probably not a good idea to ask for their contact information just yet.