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Jerry Anderson 2016-05-23
img

Check out these four ways that'll help you get your video noticed by your audience.

This isn't a great strategy, particularly when it comes to video.

Video really can move your audience through the various stages of the buying cycle, so long as you don't try and achieve all goals in one video.

Here you'll be able to search for keywords surrounding the theme of your video, and be given a list of questions that get asked that are related to your topic.

That way, you know you'll be creating content that is answering a popular question that your audience has, and is also optimized for search.

Outreach is a method that involves connecting with bloggers and influencers within your space, and asking them if they would like to share your video.

collect
0
Bruce Garland 2017-09-30
img

The hip, catch-all word of the New Economy.

Over the past few years, many entrepreneurs have called on her to create branding programs, and she could see that old-fashioned branding strategies had gone astray.

"There's been a tremendous abuse of branding," says Jeff Dufresne, managing director of BrandStorm, a brand consulting group in Cincinnati.

With the dotcom fallout, companies are relearning the basic lessons of what makes a successful brand-mainly, that you can't live on image alone.

Many companies today are refocusing on something they'd all but forgotten: their relationships with customers.

After all, if you had a lot of venture capital and a plan to take your company public and sell it in six months, did you really need to spend time figuring out your product's value to consumers?

collect
0
Eric Grunau 2018-06-15
img

IHOP has a had a rough past few years.

They needed to do something to get people back into their restaurants, and their main menu staple wasn’t driving people to their doors.

It started with a tweet.

On June 11, IHOP tweeted and announced that the brand was changing its name to IHOb and that everyone had to wait to find out what the “b” stood for.

The delay between the name change announcement and the reveal of what the “b” stood for led to days of speculation on social media before the brand unexpectedly announced that the “b” stood for burgers.

Find out what it could b on 6.11.18.

collect
0
Mark Moore 2016-10-08

Hi everyone, I'm running a content website where my main target audiences are students and parents.

However, my facebook page only has 10 likes which are all my friends either university students or in the army .

I realised i have to market my website to let people know about it.

Question is, what exactly are some good ways to advertise which are cost effective?

collect
0
Carl Fox 2017-04-28

To capture their attention, your photos and videos will need to pop.

Instead of basic close up shots of your product or your product in an artistic setting, you could try adding in graphic elements - either place isolated images of your product on graphic backgrounds or add graphic overlays.

Sonic always produces great Insta shots - this one uses a regular product shot in a new way.

Make sure the color overlay is light enough so that the images are still visible.

Many businesses use professional, photo-shoot quality scenes for their Instagram images - you can stand out by using a less formal, “behind the scenes” look for your images.

Include employees, warehouse backgrounds, and actual office scenes.

collect
0
Carl Dechant 2016-09-04

Over the last year the GrowthHackers team has been studying some of the most successful fast pace growth companies to understand how they reached their triumph.

And for the past year the team has also been heads down building these learnings into Projects, a purpose-driven product to help teams achieve their growth objectives.

Now has come the time to get Projects out of beta and into the hands of marketing and growth teams that want to hit their growth goals.

collect
0
InviteReferrals 2020-05-02

Brand awareness is important when launching new products and services, and it drives consumers' decisions when differentiating between competing companies.

Brand awareness is the extent to which a brand is recognized by potential customers and correctly associated with a particular product or serviceIn a similar fashion to direct response marketing campaigns, brand awareness strategies should continue to focus on capturing the attention of current customers.

Brand awareness refers to the amount your brand or company is recognizable and memorable to your target audience's mind.

Working on your brand awareness campaign

collect
0
Rosalie Lee 2017-06-06
img

Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services.

You're likely a member of a neighborhood or personal Facebook Group - more than a billion Facebook users engage within Groups every month.

Have you ever thought about how you can tap into the power of Facebook Groups to grow your business?

Or maybe you have a Facebook business Group but it's not delivering any value for your business.

People don't just buy things, they join things.

As humans, we want to be part of something bigger than we can be all by ourselves.

collect
0
Donald Koontz 2016-10-11
img

In A conversation with Google s Gary Illyes part 1 podcast at Marketing Land, our sister site, Gary Illyes told us that Google is looking at ways to measure brand awareness in search.

Gary Illyes said this when we asked about how Google sources featured snippets with Google Home voice assistant.

Gary explained that measuring brand mentions, without links, is hard, but the user experience team at Google is looking at ways to do this.

In context, Danny Sullivan asked Gary what publishers get out of Google Home saying the name of the site.

Is there any ranking benefit to it?

Does it lead to any traffic to your site?

collect
0
William Jones 2017-03-21
img

It's hard to be super precise when tracking brand recognition, unless you're surveying your target audience.

But depending on your current marketing tactics, one way to keep an eye on your brand recognition is to see how successful you've been promoting your content (AKA pitching it to relevant publishers) and also how much natural coverage your brand has been receiving.

These really only apply if you're employing content marketing, though.

If you are using content marketing outreach strategies, you can look at the media coverage you receive in order to determine sentiment.

What's the tone of the piece?

The tone of the comments?

collect
0
Reginald Wetzel 2017-10-30
img

Lacey Young: I’m the brand manager here at Rothy’s.

Jenny Robinson: And I’m Rothy’s interim VP of e-commerce and Digital Marketing.

We are a lean team at a fast-growing brand, so we wear many hats.

We tackle everything from marketing strategy, site optimization, and performance marketing to the planning and execution of photo shoots and content creation.

All while wearing our Rothy’s, of course.

Another key piece is focusing on reaching potential customers online where they are — like on Twitter.

collect
0
Delaena Kalevor 2021-04-29
img

Brand awareness is the way in which consumers recognize and remember your business.

The greater the brand awareness you have, the more audiences will be familiar with your logo, messaging, and products.

It helps audiences understand, recall, and become comfortable with your branding and products.

Delaena Kalevor is an experienced marketing and business advisor.

For any enquiry contact him.He will help you set your brand awareness.  

collect
0
Julian Dunkelberger 2017-04-13
img

You know the drill: Your email app dings, announcing your latest Google Alerts.

You rush to your inbox, scan every headline, pull out two or three you think would make great stories and begin writing a timely, fresh piece that will resonate with your target audience and capitalize on trending topics.

Then, because you work within a highly regulated industry, you send that time-critical article off for review.

You consider revising it, but ultimately throw in the trash and start over again with a new article topic.

You might find yourself wondering if it's even worth it to keep creating new, innovative content.

Improved relationships with your customers.

collect
0
Madeleine Vogel 2018-09-07
img

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness.

Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content.

Now that you know what sort of content you should be creating to boost brand awareness, let’s look at four ways of tracking its impact.

At the end of 2015, Twitter – a big source of social shares, especially within the digital industry – stopped supporting share count on tweet buttons.

Thankfully, share stats are still available for three of the big social sites – Facebook, Pinterest, and Google.

Packages start at $32 a month for use on a single website.

collect
0
Victor Mcbride 2017-09-28
img

However, I still encounter companies that don’t “get it.” Even those that are open to the idea of content marketing still take the wrong approach or maintain the wrong mindset when it comes to this promotional technique.

Here are four of the most common mistakes I see businesses making:

They see content marketing as a checklist of tasks.

When it comes down to it, you can’t say that writing two blog posts a week, posting five times a day to Twitter and releasing four Youtube videos a month will guarantee “content marketing success” (as if there was such a thing).

But I believe a much larger problem is the expectation many business owners and marketers hold that content marketing is something you can do once and be done with.

The unfortunate reality is that content marketing is a long-term game that requires consistent investment, paired with frequent evaluation and course changes as needed to be successful.

collect
0
Robert Woodward 2016-08-16
img

Unfortunately, a lot of companies believe the only way to achieve brand awareness is through wasting a lot of money.

An increase in brand awareness can do a lot for your company, including generating more social media leads and driving traffic to your website.

Related Article: Show and Tell: Simple Content Marketing Tactics to Boost Brand Awareness

This will establish you as an authority and add value to the lives of your readers.

For example, defining how much you can get for a structured settlement sale is too simple.

Focus on how you can get the most for that sale instead.

collect
0
Jerry Anderson 2016-05-23
img

Check out these four ways that'll help you get your video noticed by your audience.

This isn't a great strategy, particularly when it comes to video.

Video really can move your audience through the various stages of the buying cycle, so long as you don't try and achieve all goals in one video.

Here you'll be able to search for keywords surrounding the theme of your video, and be given a list of questions that get asked that are related to your topic.

That way, you know you'll be creating content that is answering a popular question that your audience has, and is also optimized for search.

Outreach is a method that involves connecting with bloggers and influencers within your space, and asking them if they would like to share your video.

Eric Grunau 2018-06-15
img

IHOP has a had a rough past few years.

They needed to do something to get people back into their restaurants, and their main menu staple wasn’t driving people to their doors.

It started with a tweet.

On June 11, IHOP tweeted and announced that the brand was changing its name to IHOb and that everyone had to wait to find out what the “b” stood for.

The delay between the name change announcement and the reveal of what the “b” stood for led to days of speculation on social media before the brand unexpectedly announced that the “b” stood for burgers.

Find out what it could b on 6.11.18.

Carl Fox 2017-04-28

To capture their attention, your photos and videos will need to pop.

Instead of basic close up shots of your product or your product in an artistic setting, you could try adding in graphic elements - either place isolated images of your product on graphic backgrounds or add graphic overlays.

Sonic always produces great Insta shots - this one uses a regular product shot in a new way.

Make sure the color overlay is light enough so that the images are still visible.

Many businesses use professional, photo-shoot quality scenes for their Instagram images - you can stand out by using a less formal, “behind the scenes” look for your images.

Include employees, warehouse backgrounds, and actual office scenes.

InviteReferrals 2020-05-02

Brand awareness is important when launching new products and services, and it drives consumers' decisions when differentiating between competing companies.

Brand awareness is the extent to which a brand is recognized by potential customers and correctly associated with a particular product or serviceIn a similar fashion to direct response marketing campaigns, brand awareness strategies should continue to focus on capturing the attention of current customers.

Brand awareness refers to the amount your brand or company is recognizable and memorable to your target audience's mind.

Working on your brand awareness campaign

Donald Koontz 2016-10-11
img

In A conversation with Google s Gary Illyes part 1 podcast at Marketing Land, our sister site, Gary Illyes told us that Google is looking at ways to measure brand awareness in search.

Gary Illyes said this when we asked about how Google sources featured snippets with Google Home voice assistant.

Gary explained that measuring brand mentions, without links, is hard, but the user experience team at Google is looking at ways to do this.

In context, Danny Sullivan asked Gary what publishers get out of Google Home saying the name of the site.

Is there any ranking benefit to it?

Does it lead to any traffic to your site?

Reginald Wetzel 2017-10-30
img

Lacey Young: I’m the brand manager here at Rothy’s.

Jenny Robinson: And I’m Rothy’s interim VP of e-commerce and Digital Marketing.

We are a lean team at a fast-growing brand, so we wear many hats.

We tackle everything from marketing strategy, site optimization, and performance marketing to the planning and execution of photo shoots and content creation.

All while wearing our Rothy’s, of course.

Another key piece is focusing on reaching potential customers online where they are — like on Twitter.

Julian Dunkelberger 2017-04-13
img

You know the drill: Your email app dings, announcing your latest Google Alerts.

You rush to your inbox, scan every headline, pull out two or three you think would make great stories and begin writing a timely, fresh piece that will resonate with your target audience and capitalize on trending topics.

Then, because you work within a highly regulated industry, you send that time-critical article off for review.

You consider revising it, but ultimately throw in the trash and start over again with a new article topic.

You might find yourself wondering if it's even worth it to keep creating new, innovative content.

Improved relationships with your customers.

Victor Mcbride 2017-09-28
img

However, I still encounter companies that don’t “get it.” Even those that are open to the idea of content marketing still take the wrong approach or maintain the wrong mindset when it comes to this promotional technique.

Here are four of the most common mistakes I see businesses making:

They see content marketing as a checklist of tasks.

When it comes down to it, you can’t say that writing two blog posts a week, posting five times a day to Twitter and releasing four Youtube videos a month will guarantee “content marketing success” (as if there was such a thing).

But I believe a much larger problem is the expectation many business owners and marketers hold that content marketing is something you can do once and be done with.

The unfortunate reality is that content marketing is a long-term game that requires consistent investment, paired with frequent evaluation and course changes as needed to be successful.

Bruce Garland 2017-09-30
img

The hip, catch-all word of the New Economy.

Over the past few years, many entrepreneurs have called on her to create branding programs, and she could see that old-fashioned branding strategies had gone astray.

"There's been a tremendous abuse of branding," says Jeff Dufresne, managing director of BrandStorm, a brand consulting group in Cincinnati.

With the dotcom fallout, companies are relearning the basic lessons of what makes a successful brand-mainly, that you can't live on image alone.

Many companies today are refocusing on something they'd all but forgotten: their relationships with customers.

After all, if you had a lot of venture capital and a plan to take your company public and sell it in six months, did you really need to spend time figuring out your product's value to consumers?

Mark Moore 2016-10-08

Hi everyone, I'm running a content website where my main target audiences are students and parents.

However, my facebook page only has 10 likes which are all my friends either university students or in the army .

I realised i have to market my website to let people know about it.

Question is, what exactly are some good ways to advertise which are cost effective?

Carl Dechant 2016-09-04

Over the last year the GrowthHackers team has been studying some of the most successful fast pace growth companies to understand how they reached their triumph.

And for the past year the team has also been heads down building these learnings into Projects, a purpose-driven product to help teams achieve their growth objectives.

Now has come the time to get Projects out of beta and into the hands of marketing and growth teams that want to hit their growth goals.

Rosalie Lee 2017-06-06
img

Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services.

You're likely a member of a neighborhood or personal Facebook Group - more than a billion Facebook users engage within Groups every month.

Have you ever thought about how you can tap into the power of Facebook Groups to grow your business?

Or maybe you have a Facebook business Group but it's not delivering any value for your business.

People don't just buy things, they join things.

As humans, we want to be part of something bigger than we can be all by ourselves.

William Jones 2017-03-21
img

It's hard to be super precise when tracking brand recognition, unless you're surveying your target audience.

But depending on your current marketing tactics, one way to keep an eye on your brand recognition is to see how successful you've been promoting your content (AKA pitching it to relevant publishers) and also how much natural coverage your brand has been receiving.

These really only apply if you're employing content marketing, though.

If you are using content marketing outreach strategies, you can look at the media coverage you receive in order to determine sentiment.

What's the tone of the piece?

The tone of the comments?

Delaena Kalevor 2021-04-29
img

Brand awareness is the way in which consumers recognize and remember your business.

The greater the brand awareness you have, the more audiences will be familiar with your logo, messaging, and products.

It helps audiences understand, recall, and become comfortable with your branding and products.

Delaena Kalevor is an experienced marketing and business advisor.

For any enquiry contact him.He will help you set your brand awareness.  

Madeleine Vogel 2018-09-07
img

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness.

Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content.

Now that you know what sort of content you should be creating to boost brand awareness, let’s look at four ways of tracking its impact.

At the end of 2015, Twitter – a big source of social shares, especially within the digital industry – stopped supporting share count on tweet buttons.

Thankfully, share stats are still available for three of the big social sites – Facebook, Pinterest, and Google.

Packages start at $32 a month for use on a single website.

Robert Woodward 2016-08-16
img

Unfortunately, a lot of companies believe the only way to achieve brand awareness is through wasting a lot of money.

An increase in brand awareness can do a lot for your company, including generating more social media leads and driving traffic to your website.

Related Article: Show and Tell: Simple Content Marketing Tactics to Boost Brand Awareness

This will establish you as an authority and add value to the lives of your readers.

For example, defining how much you can get for a structured settlement sale is too simple.

Focus on how you can get the most for that sale instead.