Once a hailed as an indicator that GM had finally cracked the small car code, the Buick Verano sedan has been tapped for an early exit.
After all, the Buick Verano offered luxury-seekers on a budget the chance to drive a quiet, comfortable, and relatively quick in turbo trim four-door compact car that compared well against its early rivals such as the Acura ILX .
This lead to the eventual exploration of the segment by Mercedes-Benz the CLA-Class , BMW the 2 Series , and Audi the A3 sedan .
While the Europeans playing in the small car space had brand capital to burn and a business model build around low volume, Buick compared its shrinking Verano business against the enormous surge in the SUV and crossover market and made the decision to go with the flow.
Plans have been drawn up to make more than two-thirds of Buick's future line-up SUV-based, which means new models will join the existing Enclave and Encore people movers, as well as the upcoming Buick Envision.
According to The Detroit Bureau, it also means that well-received concept vehicles like the Buick Avenir sedan are unlikely to ever see the light of day in production form.