The massive GeForce GTX Gaming Celebration at GDC 2017 certainly lived up to expectations as Nvidia announced the long-awaited GeForce GTX 1080 Ti, a monstrous 4K-capable graphics card that outpunches the $1,200 Titan X for just $699.
But as flashy as Nvidia s Ultimate GeForce card is, the GTX 1080 Ti wasn t the only story of the night.
In order to clear the path for the new flagship s surprisingly low price—and yes, $699 is surprisingly low for that card—Nvidia needed to tweak the GeForce GTX 1080.
The GeForce GTX 1080 s MSRP of $600 would leave the card precious little breathing room with the Ti checking in at $700—not to mention Nvidia s own $700 GTX 1080 Founders Edition.
So before Nvidia CEO Jen-Hsun Huang revealed the Ti, he kicked off the event by announcing an official $100 price cut for the GTX 1080, down to $499.
The new pricing didn t appear immediately on Amazon or Newegg, however.