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John Applebaum 2017-08-10
img

Owning more paid search spots on search results can increase your clicks by 30–50 percent for each additional spot that you occupy.

To get this type of monster click growth from paid search, tap on your affiliates, partners and resellers to make a paid search land grab.

The learnings I am about to share come from years of working with search marketing clients through my position as CEO of The Search Monitor.

Growth hack 1: Use affiliates to protect brand terms

One of the most effective ways to use your affiliates is to box out competitors on your brand and brand+ keywords.

By utilizing affiliates to fill in competitive ad spots on your brand+ keywords, you effectively reduce the reach of your competition.

collect
0
Calvin Zohn 2018-08-24
img

For decades the billboard and TV industries have tested markets in a way ecommerce entrepreneurs will find tell them a whole lot more.

Consider the consumer who may have seen 10 digital ads before purchasing -- by measuring clicks, you can't definitively attribute 100 percent of credit any one of those individual ads.

Multi-touch attribution -- an alternative to “last click” that awards value to each digital ad a consumer sees -- is an advertiser’s dream.

While digital advertising may be a quantum leap over traditional mediums (because marketers can target with precision who they want to see their campaigns) lift measurements are one case in which TV and billboard advertising had it right.

When applied to traditional offline advertising, the preferred RCT is a geographic lift measurement, in which one regional area is put in a treatment group and shown TV commercials or billboard ads.

Meanwhile, a similar regional area acts as a holdout or control group and isn’t shown any advertising.

collect
0
Ronald Griffis 2017-11-09
img

Clicks are only so valuable to Nissan.

Yet until recently, that was one of the main ways Nissan justified the targeted ads for its used cars in the U.K.

The automaker is exploring how it shifts browsers online to leads offline.

Historically, Nissan had focused on the standard metrics of click-through rate, cost per click and cost per lead, though it was tricky to track the efficacy of programmatic this way.

Now, it uses the user engagement metrics of time on site, views and whether the visit ended in an action to measure success.

The switch, which is limited to its used-car business for now, builds on tests throughout 2017.

collect
0
Duane Harrison 2017-09-29
img

Here's a reality check: Nearly half the clicks on ads in mobile apps or games are made by mistake, according to a survey by Harris Interactive.

Merely an inconvenience for consumers, wayward clicks present a costly problem for marketers who are billed for every tap.

"All the existing mobile ad models were designed for enterprise companies that can absorb the cost of accidental clicks," says Zephrin Lasker, co-founder and CEO of Brooklyn, N.Y.-based startup Pontiflex.

"There's never been an easy way for small businesses to get into mobile advertising without throwing money away."

To address the problem, Lasker and his team developed AdLeads, a self-service mobile ad platform that enables companies to launch geo-targeted campaigns that sidestep the cost-per-click model in favor of a sign-up-based approach.

With sign-ups, the advertiser pays only when a consumer shares information such as name, e-mail address or phone number.

collect
0
James Mckinnis 2018-01-16
img

Click, click, click, click, click, click, click.

You might still have the cantina band theme song from "Star Wars: A New Hope" stuck in your head after listening to a remarkable pencil-on-paper version last week.

YouTube user TheCubician has now delivered a take on the tune as played on a Rubik's cube.

Look at the background of the video to see the Rubik's cube wizard's notes written on the sheet music for "Cantina Band."

Dani Ochoa's hit pencil version of the song inspired this creative interpretation.

The 3D plastic puzzle rendition works the same way as Ochoa's.

collect
0
Jeff Bautista 2019-03-14
img

Something deep in the history of the German language pulled speech sounds toward hisses rather than pops.

Words like that and ship end with a small popping sound in English, Dutch, and other Germanic languages—but in German, they end in softer s and f sounds—dass, Schiff.

Speakers are constantly walking a tightrope between being understood and making speech as easy as possible—over time, this tension pulls languages in new directions.

More labiodental fun for farmers

Humans have no clear policy for speech sounds.

Linguists have typically assumed that what makes sounds easy or difficult will be the same for all people.

collect
0
William Cutright 2017-07-25

All registrants will receive a recording of the seminar.

Consumers in 2017 receive many emails, on multiple devices, every day.

Emails from ecommerce merchants must therefore compete for recipients’ attention in a noisy, congested environment.

In spite of this, many innovative merchants maintain (and even increase) open and clicks from their email marketing efforts.

Innovative merchants experiment with word choice, length, and even emojis to entice readers.

But merchants can combat the decline with creative design “tricks.” We’ll discuss, with actual samples.

collect
0
Billy Haigh 2018-04-04
img

Facebook is now spelling it out “in black and white” with proposed updates to the data policy and terms of service.

Facebook is taking feedback on the proposed updates for the next seven days before finalizing the policies.

Facebook users downloading and sifting through their own data after Cambridge Analytica were surprised to find the network tracked calls and texts.

The updated data policy aims to take out that element of surprise (for users that actually read them anyway) by spelling out what data the network collects.

The data policy draft is divided into sections based on common user questions about privacy, like what information the company collects, and how that information is used and shared.

The new data policy spells out that, yes, when you sync a contact list or call log, Facebook has access to that call log.

collect
0
Ralph Vandermeer 2019-07-01
img

Consider this process and these tools.

You can simply use URL attributes that carry the names of your events:

TIP: Don’t forget to name your events to easily identify them in the Finteza dashboard.

Optimize in-content calls to action

The best way to increase conversions from within your content is to integrate calls to action into the article.

For example, an article on writing professional bios has an opt-in form promoting a downloadable list of bio examples as well as an in-content widget allowing readers to generate a bio template:

collect
0
David Clary 2019-05-17
img

Opens and clicks are meaningful only if they produce, at some point, orders.

In my experience, tweaking just a few areas of an email program can greatly increase conversions.

In this post, I’ll review five areas to focus on.

The contents of those items depend on where that recipient is in the purchase journey, and what will influence her to act today.

It could be, say, to provide information or to make a compelling offer.

Are direct and to the point.

collect
0
Charles Janow 2019-05-20
img

PixelMe Growth Lite boosts your digital marketing with a few clicks.

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful.

If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

If you’re selling your products or services online (and these days, you better be), you’ve probably noticed from your analytics that your customers take a pretty convoluted path from looking for your product to buying your product.

With so many options to compare online, customers often leave before they finish checking out on your site.

Retargeting campaigns can help entice these customers back to your store — and PixelMe Growth Lite helps you grab their attention before they switch to a competitor.

collect
0
Joel Schroeder 2018-01-16
img

China’s Chunyun (春运)—the busiest travel period in China before and after Spring Festival—sees hundreds of millions of people return home to reunite with their families, a daunting task for the country’s transport systems and travel booking sites.

The official website of China Railway Corporation, 12306, is one of the world’s busiest website during this time of year.

According to Xinhua, as of Monday morning, since the train tickets have gone on sale over 10.5 million users have booked their tickets on the site with more than 23.45 million tickets sold.

“The average page views for 12306 is 55.67 billion views per day and 81.34 billion views per day during the peak period.

The highest clicks per hour is 5.93 billion, with an average of 1.648 million clicks per second,” said Zhu Jian Sheng, the associate director of the Institute of Computing Technologies at China Academy of Railway Sciences.

According to Zhu, the website is stable on both desktop and mobile even at peak periods: the site sold more than 10.2 million train tickets on a single day last Thursday (Jan 11th).

collect
0
Charles Michels 2019-04-16

Security researchers have discovered an unusual new malware that steals user passwords and account payment methods stored in a victim’s browser — and also silently pushes up YouTube subscribers and revenue.

The malware, Scranos, infects with rootkit capabilities, burying deep into vulnerable Windows computers to gain persistent access — even after the computer restarts.

Scranos only emerged in recent months, according to Bitdefender with new research out Tuesday, but the number of its infections has rocketed in the months since it was first identified in November.

Bitdefender found the malware spreading through trojanized downloads that masquerade as real apps, like video players and e-book readers.

The rogue apps are digitally signed — likely from a fraudulently generated certificate — to prevent getting blocked by the computer.

Once installed, the rootkit takes hold to maintain its presence and phones home to its command and control server to download additional malicious components.

collect
0
Dennis Colella 2019-06-04
img

Global interest in technology jobs in the United States is holding steady, despite the volatile political situation related to immigration, according to an analysis by job site Indeed.

That’s the latest interesting data that Indeed has been able to glean from running one of the world’s biggest job sites.

And the tech jobs workers abroad are most keen on are difficult-to-fill, highly paid positions in software development and engineering.

In the year ended April 1, 2019, 3.7% of all clicks on U.S. tech jobs came from internet protocol addresses in India.

Of the top 10 countries by clicks on U.S. tech jobs, Germany, France, and Russia had the largest year-over-year increases in their shares of all tech clicks, each up more than 25% in the first quarter of 2019.

French interest surged from September through December 2018, starting before the Yellow Vests movement, which flared up most dramatically in November.

collect
0
Michael Lofton 2018-01-23
img

Google is the most effective vehicle for driving targeted clicks to your content.

Simple questions like “What is the population of Las Vegas?” (see below) can be answered via Google’s own data files.

For this article, I’ll stop referring to the Google “answer box” and focus on “featured snippet.”

Do those “featured rankings” increase traffic?

When ConfluentForms.com held the featured snippet for a query, it saw a 20% to 30% increase in traffic, as Eric Enge highlights.

Per Ahref’s study, most featured snippets appear for non-question queries and often for informational long-tail queries.

collect
0
Remote Workmate 2019-11-28
img

How many clicks do you think a Twitter user that has over 114K followers gets for a link he is sharing?

Well, we are sorry to break it to you, but even though he is on the Forbes Top 50 Social Media Influencers list, this guy gets an average of 7 clicks per shared link.

The most prevalent reason for having no results in social media, no matter if those results are clicks, newsletter subscriptions or sales are related to buying followers and using poorly built automation software for publishing content on social media networks.

The key to protecting your company from social media failure is getting back to the basics.

Over 70% of them encouraged their friends to try a product or service.

If you’re using an automated service to post content to your social media channels, without listening to what your customers are saying, what they joke about and how they feel, you shouldn’t be in social media at all, because you’re doing it wrong.

collect
0
John Applebaum 2017-08-10
img

Owning more paid search spots on search results can increase your clicks by 30–50 percent for each additional spot that you occupy.

To get this type of monster click growth from paid search, tap on your affiliates, partners and resellers to make a paid search land grab.

The learnings I am about to share come from years of working with search marketing clients through my position as CEO of The Search Monitor.

Growth hack 1: Use affiliates to protect brand terms

One of the most effective ways to use your affiliates is to box out competitors on your brand and brand+ keywords.

By utilizing affiliates to fill in competitive ad spots on your brand+ keywords, you effectively reduce the reach of your competition.

Ronald Griffis 2017-11-09
img

Clicks are only so valuable to Nissan.

Yet until recently, that was one of the main ways Nissan justified the targeted ads for its used cars in the U.K.

The automaker is exploring how it shifts browsers online to leads offline.

Historically, Nissan had focused on the standard metrics of click-through rate, cost per click and cost per lead, though it was tricky to track the efficacy of programmatic this way.

Now, it uses the user engagement metrics of time on site, views and whether the visit ended in an action to measure success.

The switch, which is limited to its used-car business for now, builds on tests throughout 2017.

James Mckinnis 2018-01-16
img

Click, click, click, click, click, click, click.

You might still have the cantina band theme song from "Star Wars: A New Hope" stuck in your head after listening to a remarkable pencil-on-paper version last week.

YouTube user TheCubician has now delivered a take on the tune as played on a Rubik's cube.

Look at the background of the video to see the Rubik's cube wizard's notes written on the sheet music for "Cantina Band."

Dani Ochoa's hit pencil version of the song inspired this creative interpretation.

The 3D plastic puzzle rendition works the same way as Ochoa's.

William Cutright 2017-07-25

All registrants will receive a recording of the seminar.

Consumers in 2017 receive many emails, on multiple devices, every day.

Emails from ecommerce merchants must therefore compete for recipients’ attention in a noisy, congested environment.

In spite of this, many innovative merchants maintain (and even increase) open and clicks from their email marketing efforts.

Innovative merchants experiment with word choice, length, and even emojis to entice readers.

But merchants can combat the decline with creative design “tricks.” We’ll discuss, with actual samples.

Ralph Vandermeer 2019-07-01
img

Consider this process and these tools.

You can simply use URL attributes that carry the names of your events:

TIP: Don’t forget to name your events to easily identify them in the Finteza dashboard.

Optimize in-content calls to action

The best way to increase conversions from within your content is to integrate calls to action into the article.

For example, an article on writing professional bios has an opt-in form promoting a downloadable list of bio examples as well as an in-content widget allowing readers to generate a bio template:

Charles Janow 2019-05-20
img

PixelMe Growth Lite boosts your digital marketing with a few clicks.

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful.

If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

If you’re selling your products or services online (and these days, you better be), you’ve probably noticed from your analytics that your customers take a pretty convoluted path from looking for your product to buying your product.

With so many options to compare online, customers often leave before they finish checking out on your site.

Retargeting campaigns can help entice these customers back to your store — and PixelMe Growth Lite helps you grab their attention before they switch to a competitor.

Charles Michels 2019-04-16

Security researchers have discovered an unusual new malware that steals user passwords and account payment methods stored in a victim’s browser — and also silently pushes up YouTube subscribers and revenue.

The malware, Scranos, infects with rootkit capabilities, burying deep into vulnerable Windows computers to gain persistent access — even after the computer restarts.

Scranos only emerged in recent months, according to Bitdefender with new research out Tuesday, but the number of its infections has rocketed in the months since it was first identified in November.

Bitdefender found the malware spreading through trojanized downloads that masquerade as real apps, like video players and e-book readers.

The rogue apps are digitally signed — likely from a fraudulently generated certificate — to prevent getting blocked by the computer.

Once installed, the rootkit takes hold to maintain its presence and phones home to its command and control server to download additional malicious components.

Michael Lofton 2018-01-23
img

Google is the most effective vehicle for driving targeted clicks to your content.

Simple questions like “What is the population of Las Vegas?” (see below) can be answered via Google’s own data files.

For this article, I’ll stop referring to the Google “answer box” and focus on “featured snippet.”

Do those “featured rankings” increase traffic?

When ConfluentForms.com held the featured snippet for a query, it saw a 20% to 30% increase in traffic, as Eric Enge highlights.

Per Ahref’s study, most featured snippets appear for non-question queries and often for informational long-tail queries.

Calvin Zohn 2018-08-24
img

For decades the billboard and TV industries have tested markets in a way ecommerce entrepreneurs will find tell them a whole lot more.

Consider the consumer who may have seen 10 digital ads before purchasing -- by measuring clicks, you can't definitively attribute 100 percent of credit any one of those individual ads.

Multi-touch attribution -- an alternative to “last click” that awards value to each digital ad a consumer sees -- is an advertiser’s dream.

While digital advertising may be a quantum leap over traditional mediums (because marketers can target with precision who they want to see their campaigns) lift measurements are one case in which TV and billboard advertising had it right.

When applied to traditional offline advertising, the preferred RCT is a geographic lift measurement, in which one regional area is put in a treatment group and shown TV commercials or billboard ads.

Meanwhile, a similar regional area acts as a holdout or control group and isn’t shown any advertising.

Duane Harrison 2017-09-29
img

Here's a reality check: Nearly half the clicks on ads in mobile apps or games are made by mistake, according to a survey by Harris Interactive.

Merely an inconvenience for consumers, wayward clicks present a costly problem for marketers who are billed for every tap.

"All the existing mobile ad models were designed for enterprise companies that can absorb the cost of accidental clicks," says Zephrin Lasker, co-founder and CEO of Brooklyn, N.Y.-based startup Pontiflex.

"There's never been an easy way for small businesses to get into mobile advertising without throwing money away."

To address the problem, Lasker and his team developed AdLeads, a self-service mobile ad platform that enables companies to launch geo-targeted campaigns that sidestep the cost-per-click model in favor of a sign-up-based approach.

With sign-ups, the advertiser pays only when a consumer shares information such as name, e-mail address or phone number.

Jeff Bautista 2019-03-14
img

Something deep in the history of the German language pulled speech sounds toward hisses rather than pops.

Words like that and ship end with a small popping sound in English, Dutch, and other Germanic languages—but in German, they end in softer s and f sounds—dass, Schiff.

Speakers are constantly walking a tightrope between being understood and making speech as easy as possible—over time, this tension pulls languages in new directions.

More labiodental fun for farmers

Humans have no clear policy for speech sounds.

Linguists have typically assumed that what makes sounds easy or difficult will be the same for all people.

Billy Haigh 2018-04-04
img

Facebook is now spelling it out “in black and white” with proposed updates to the data policy and terms of service.

Facebook is taking feedback on the proposed updates for the next seven days before finalizing the policies.

Facebook users downloading and sifting through their own data after Cambridge Analytica were surprised to find the network tracked calls and texts.

The updated data policy aims to take out that element of surprise (for users that actually read them anyway) by spelling out what data the network collects.

The data policy draft is divided into sections based on common user questions about privacy, like what information the company collects, and how that information is used and shared.

The new data policy spells out that, yes, when you sync a contact list or call log, Facebook has access to that call log.

David Clary 2019-05-17
img

Opens and clicks are meaningful only if they produce, at some point, orders.

In my experience, tweaking just a few areas of an email program can greatly increase conversions.

In this post, I’ll review five areas to focus on.

The contents of those items depend on where that recipient is in the purchase journey, and what will influence her to act today.

It could be, say, to provide information or to make a compelling offer.

Are direct and to the point.

Joel Schroeder 2018-01-16
img

China’s Chunyun (春运)—the busiest travel period in China before and after Spring Festival—sees hundreds of millions of people return home to reunite with their families, a daunting task for the country’s transport systems and travel booking sites.

The official website of China Railway Corporation, 12306, is one of the world’s busiest website during this time of year.

According to Xinhua, as of Monday morning, since the train tickets have gone on sale over 10.5 million users have booked their tickets on the site with more than 23.45 million tickets sold.

“The average page views for 12306 is 55.67 billion views per day and 81.34 billion views per day during the peak period.

The highest clicks per hour is 5.93 billion, with an average of 1.648 million clicks per second,” said Zhu Jian Sheng, the associate director of the Institute of Computing Technologies at China Academy of Railway Sciences.

According to Zhu, the website is stable on both desktop and mobile even at peak periods: the site sold more than 10.2 million train tickets on a single day last Thursday (Jan 11th).

Dennis Colella 2019-06-04
img

Global interest in technology jobs in the United States is holding steady, despite the volatile political situation related to immigration, according to an analysis by job site Indeed.

That’s the latest interesting data that Indeed has been able to glean from running one of the world’s biggest job sites.

And the tech jobs workers abroad are most keen on are difficult-to-fill, highly paid positions in software development and engineering.

In the year ended April 1, 2019, 3.7% of all clicks on U.S. tech jobs came from internet protocol addresses in India.

Of the top 10 countries by clicks on U.S. tech jobs, Germany, France, and Russia had the largest year-over-year increases in their shares of all tech clicks, each up more than 25% in the first quarter of 2019.

French interest surged from September through December 2018, starting before the Yellow Vests movement, which flared up most dramatically in November.

Remote Workmate 2019-11-28
img

How many clicks do you think a Twitter user that has over 114K followers gets for a link he is sharing?

Well, we are sorry to break it to you, but even though he is on the Forbes Top 50 Social Media Influencers list, this guy gets an average of 7 clicks per shared link.

The most prevalent reason for having no results in social media, no matter if those results are clicks, newsletter subscriptions or sales are related to buying followers and using poorly built automation software for publishing content on social media networks.

The key to protecting your company from social media failure is getting back to the basics.

Over 70% of them encouraged their friends to try a product or service.

If you’re using an automated service to post content to your social media channels, without listening to what your customers are saying, what they joke about and how they feel, you shouldn’t be in social media at all, because you’re doing it wrong.