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Clifford Ketcham 2016-05-19

My company is a conversion rate optimization and personalization agency, and we offer a free conversion rate report card.

I was wondering if y'all had some advice on how to spread the good word.

Thanks!

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0
Eric Billiter 2016-06-24
img

The conversion rate optimization CRO crowd is adept at tapping into these to drive the actions of their audiences.

Short of a screaming headline not allowed , all we have is a limited set of characters.

What causes us to choose X instead of Y?

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land.

Staff authors are listed here.

About The Author

Purna Virji is Senior Bing Ads Client Dev.

collect
0
Jim Evans 2017-08-07

For businesses looking to provide a better user experience and improve conversion rates, there are a range of methods to use, including voice of customer surveys, analysis of customer journeys, basket abandonment emails, and testing.

However, this article will look at testing, which is the basis of much work around conversion rate optimisation.

While many people may have ideas about how a website should look and which features are important, testing provides proof on what does and doesn’t work.

So we asked several CRO practitioners and retailers for their views and how they generate ideas for CRO testing.

collect
0
Charles Michels 2017-06-29
img

New starter at Return Abbie Senior, who comes onboard as conversion rate optimisation manager answers some questions about her past and what her hopes are for the future.

After 2 years’ experience within iProspect, part of the Dentsu Aegis network within the CRO and web analytics department I moved in house to focus more closely on understanding user behaviour.

I moved to Kaplan, a global training provider to work within the UX department to help with the reconstruction of Kaplan’s previous ecommerce websites.

Return worked on Kaplan’s digital marketing which is where I started to build relationships ultimately leading to my current position as a CRO manager.

Return are in the process of bolstering their senior leadership team to bring in more experience within other departments, this gives me the opportunity to work alongside other senior roles in developing and positioning CRO within the agency.

I am look forward to achieving growth within the CRO channel, ideally to pitch to those clients that return previously did not have the expertise to do so.

collect
0
Ronald Evans 2016-08-10

Every business considers their conversion rate a crucial metric to determine growth.

Whether you re an e-commerce site or SAAS company, conversions play a huge role in the performance of your business.

However, it s not always easy to reach your conversion goals, even when you re attracting a steady flow of traffic.

In this article, I ve shared 25 conversion rate optimization ideas to help you convince customers to make a purchase.

Ideas to Try from This Article

collect
0
Luke Hall 2017-03-13

Data over a 50 day period since price increase, conversion rate overall increased.

Does anyone have any theories how this may have happened??

Higher price perceived as better?

Are there any studies into this?

collect
0
Issac Pierce 2017-09-29
img

If you're wondering whether your website is good enough, I'll give you the answer: No, it's not.

There is no website in existence where 100 percent of the visitors take the precise action the website owner wants.

Which means there's always room for improvement.

This leads to the next logical question of how to improve your website.

Is it to generate online sales, get prospects to complete a form, encourage visitors to call you or get folks to click to promote your site on social media?

That is, think about the path through which visitors must travel to achieve this goal.

collect
0
Jonathan Godbey 2017-09-27
img

With dozens of marketing platforms to choose from, many small businesses have trouble apportioning the right share of the marketing budget to each different strategies.

However, knowing the marketing channels that give other businesses their highest conversion rate is a good starting point to benchmark your own results and thus identify areas of improvement.

Today, there are very few physical letters being sent out, and this lack of popularity is one reason why a number of marketers still see success with this strategy.

According to Gabe Aluisy, founder of Tampa-based marketing firm Shake Creative, targeted direct mails -- particularly postcards -- fetch around five percent conversion rates.

Also, unlike enveloped letters, messages sent on postcards stare right in the face of the recipient and cannot be missed.

For those operating in the B2B segment, LinkedIn is an amazing platform to identify and reach out to targeted leads.

collect
0
Michelle Briggs 2017-09-27
img

In this article, I’ll review four simple tests that any e-commerce store owner can run to maximize profits on a free shipping offer.

If you do this right, you can see 15-30% improvement in net profit (not just conversion).

Enact Price Increases: Increase all your product prices to compensate for the loss you take on free shipping, and see how your profit compares.

To maintain client confidentiality, I’ve drafted some sample screenshots using a generic logo rather than the company specific page.

Do a quick search on “Free Shipping Conversion Rate” and you’ll find plenty of case studies:

Red Door found that adding a free shipping threshold to NuFACE increased orders by 90%

collect
0
James Honor 2016-12-18
img

It has been a month since the first Growth Hacking İstanbul event took place.

I wanted to individually address the topics we discussed that day and present them in a format that everyone can access.

My first article will be about the misconceptions one might have while evaluating the results of A/B testing.

When we want to increase the performance of a given page or mobile app, we also want to be able to measure the effect it has produced clearly, to verify if our ideas really do work.

I previously wrote about what needs to be done for a successful and issue free A/B testing process.

Another thing that has captured my attention lately is that these misconceptions are not only present in the A/B testing process, but also in the evaulation stage of that process.

collect
0
Milagros Lester 2018-08-07
img

Email marketing is a mainstay of nearly every company’s marketing strategy.

Not only that, as a key revenue driver it often acts as the core of many companies’ demand engines – in fact, a recent study of B2B marketers found that 59% reported that email marketing was their most effective channel for revenue generation.

Constantly improving content, tweaking messaging, and having the right targeting criteria are all critical to success, but the ingredients for success are more varied than just these.

Fortunately, improving on this front is relatively straightforward – and easier than ever, given the number of powerful marketing automation tools on the market today.

Leverage segmented lists and layer in increased personalization

All too often, marketing organizations put together a fantastic email campaign and send it out to their entire audience.

collect
0
Everett Enriquez 2016-12-20

A/B testing and conversion rate optimization CRO are not synonymous, but often confused.

To make a considerable impact on our growth, we need to go beyond ad-hoc ab testing.

Here are are the top conversion experts telling why and how:

15 Conversion Rate Experts Share Why to Step Up from A/B Testing to Conversion Optimization

collect
0
Jonathan Godbey 2016-07-29

Google Analytics by default calculates a goal s session conversion rate but usually we are looking for user conversion rate.

Here s how to configure it in GA.

collect
0
Juan Hackwell 2016-06-09
img

Heat maps are used for everything from global lighting standards to in-store shopping patterns.

That survey comes from Avinash Kaushik, co-founder of MarketMotive and one of our own.

Here s how:

Use a rating scale.

They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination.

If the intention is to get visitors from search engines and push them deeper into the sales funnel without any semantic resemblance between the site content and the keywords used to conduct the search, then the page is definitely a doorway.

Content generated by existing or previous customers indicates personalization and reflects personalized experiences.

collect
0
Ruth Johnson 2017-03-16

Kyle Staebell PR [thoughts on conversion rate]

PR is an interesting form of marketing.

Most people don’t even know that it’s marketing — they think it is for image shaping (which it is for huge celebs etc I guess).

At the end of the day, all that matters is that PR has a high conversion rate.

Ads have a conversion rate, meaning when you run an Ad a certain amount of people will buy your product.

Well guess what — PR (meaning getting featured by online sites) has a higher conversion rate than Advertising!

collect
0
Donald Herrera 2017-08-26

This is not another post about conversion rates tips or beautiful landing pages.

This post describes our accurate, step-by-step method for conversion rate optimization that got our B2B SaaS landing page a 33% conversion rate, and anyone can follow.

I've been currently working on my own website using one of these highly customizable website templates - https://www.templatemonster.com/category/holiday-wordpress-themes .

I highly appreciate the tips you've provided here

collect
0
Clifford Ketcham 2016-05-19

My company is a conversion rate optimization and personalization agency, and we offer a free conversion rate report card.

I was wondering if y'all had some advice on how to spread the good word.

Thanks!

Jim Evans 2017-08-07

For businesses looking to provide a better user experience and improve conversion rates, there are a range of methods to use, including voice of customer surveys, analysis of customer journeys, basket abandonment emails, and testing.

However, this article will look at testing, which is the basis of much work around conversion rate optimisation.

While many people may have ideas about how a website should look and which features are important, testing provides proof on what does and doesn’t work.

So we asked several CRO practitioners and retailers for their views and how they generate ideas for CRO testing.

Ronald Evans 2016-08-10

Every business considers their conversion rate a crucial metric to determine growth.

Whether you re an e-commerce site or SAAS company, conversions play a huge role in the performance of your business.

However, it s not always easy to reach your conversion goals, even when you re attracting a steady flow of traffic.

In this article, I ve shared 25 conversion rate optimization ideas to help you convince customers to make a purchase.

Ideas to Try from This Article

Issac Pierce 2017-09-29
img

If you're wondering whether your website is good enough, I'll give you the answer: No, it's not.

There is no website in existence where 100 percent of the visitors take the precise action the website owner wants.

Which means there's always room for improvement.

This leads to the next logical question of how to improve your website.

Is it to generate online sales, get prospects to complete a form, encourage visitors to call you or get folks to click to promote your site on social media?

That is, think about the path through which visitors must travel to achieve this goal.

Michelle Briggs 2017-09-27
img

In this article, I’ll review four simple tests that any e-commerce store owner can run to maximize profits on a free shipping offer.

If you do this right, you can see 15-30% improvement in net profit (not just conversion).

Enact Price Increases: Increase all your product prices to compensate for the loss you take on free shipping, and see how your profit compares.

To maintain client confidentiality, I’ve drafted some sample screenshots using a generic logo rather than the company specific page.

Do a quick search on “Free Shipping Conversion Rate” and you’ll find plenty of case studies:

Red Door found that adding a free shipping threshold to NuFACE increased orders by 90%

Milagros Lester 2018-08-07
img

Email marketing is a mainstay of nearly every company’s marketing strategy.

Not only that, as a key revenue driver it often acts as the core of many companies’ demand engines – in fact, a recent study of B2B marketers found that 59% reported that email marketing was their most effective channel for revenue generation.

Constantly improving content, tweaking messaging, and having the right targeting criteria are all critical to success, but the ingredients for success are more varied than just these.

Fortunately, improving on this front is relatively straightforward – and easier than ever, given the number of powerful marketing automation tools on the market today.

Leverage segmented lists and layer in increased personalization

All too often, marketing organizations put together a fantastic email campaign and send it out to their entire audience.

Jonathan Godbey 2016-07-29

Google Analytics by default calculates a goal s session conversion rate but usually we are looking for user conversion rate.

Here s how to configure it in GA.

Ruth Johnson 2017-03-16

Kyle Staebell PR [thoughts on conversion rate]

PR is an interesting form of marketing.

Most people don’t even know that it’s marketing — they think it is for image shaping (which it is for huge celebs etc I guess).

At the end of the day, all that matters is that PR has a high conversion rate.

Ads have a conversion rate, meaning when you run an Ad a certain amount of people will buy your product.

Well guess what — PR (meaning getting featured by online sites) has a higher conversion rate than Advertising!

Eric Billiter 2016-06-24
img

The conversion rate optimization CRO crowd is adept at tapping into these to drive the actions of their audiences.

Short of a screaming headline not allowed , all we have is a limited set of characters.

What causes us to choose X instead of Y?

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land.

Staff authors are listed here.

About The Author

Purna Virji is Senior Bing Ads Client Dev.

Charles Michels 2017-06-29
img

New starter at Return Abbie Senior, who comes onboard as conversion rate optimisation manager answers some questions about her past and what her hopes are for the future.

After 2 years’ experience within iProspect, part of the Dentsu Aegis network within the CRO and web analytics department I moved in house to focus more closely on understanding user behaviour.

I moved to Kaplan, a global training provider to work within the UX department to help with the reconstruction of Kaplan’s previous ecommerce websites.

Return worked on Kaplan’s digital marketing which is where I started to build relationships ultimately leading to my current position as a CRO manager.

Return are in the process of bolstering their senior leadership team to bring in more experience within other departments, this gives me the opportunity to work alongside other senior roles in developing and positioning CRO within the agency.

I am look forward to achieving growth within the CRO channel, ideally to pitch to those clients that return previously did not have the expertise to do so.

Luke Hall 2017-03-13

Data over a 50 day period since price increase, conversion rate overall increased.

Does anyone have any theories how this may have happened??

Higher price perceived as better?

Are there any studies into this?

Jonathan Godbey 2017-09-27
img

With dozens of marketing platforms to choose from, many small businesses have trouble apportioning the right share of the marketing budget to each different strategies.

However, knowing the marketing channels that give other businesses their highest conversion rate is a good starting point to benchmark your own results and thus identify areas of improvement.

Today, there are very few physical letters being sent out, and this lack of popularity is one reason why a number of marketers still see success with this strategy.

According to Gabe Aluisy, founder of Tampa-based marketing firm Shake Creative, targeted direct mails -- particularly postcards -- fetch around five percent conversion rates.

Also, unlike enveloped letters, messages sent on postcards stare right in the face of the recipient and cannot be missed.

For those operating in the B2B segment, LinkedIn is an amazing platform to identify and reach out to targeted leads.

James Honor 2016-12-18
img

It has been a month since the first Growth Hacking İstanbul event took place.

I wanted to individually address the topics we discussed that day and present them in a format that everyone can access.

My first article will be about the misconceptions one might have while evaluating the results of A/B testing.

When we want to increase the performance of a given page or mobile app, we also want to be able to measure the effect it has produced clearly, to verify if our ideas really do work.

I previously wrote about what needs to be done for a successful and issue free A/B testing process.

Another thing that has captured my attention lately is that these misconceptions are not only present in the A/B testing process, but also in the evaulation stage of that process.

Everett Enriquez 2016-12-20

A/B testing and conversion rate optimization CRO are not synonymous, but often confused.

To make a considerable impact on our growth, we need to go beyond ad-hoc ab testing.

Here are are the top conversion experts telling why and how:

15 Conversion Rate Experts Share Why to Step Up from A/B Testing to Conversion Optimization

Juan Hackwell 2016-06-09
img

Heat maps are used for everything from global lighting standards to in-store shopping patterns.

That survey comes from Avinash Kaushik, co-founder of MarketMotive and one of our own.

Here s how:

Use a rating scale.

They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination.

If the intention is to get visitors from search engines and push them deeper into the sales funnel without any semantic resemblance between the site content and the keywords used to conduct the search, then the page is definitely a doorway.

Content generated by existing or previous customers indicates personalization and reflects personalized experiences.

Donald Herrera 2017-08-26

This is not another post about conversion rates tips or beautiful landing pages.

This post describes our accurate, step-by-step method for conversion rate optimization that got our B2B SaaS landing page a 33% conversion rate, and anyone can follow.

I've been currently working on my own website using one of these highly customizable website templates - https://www.templatemonster.com/category/holiday-wordpress-themes .

I highly appreciate the tips you've provided here