Helping people find new music isn t easy, as is proven by the number of standalone services aimed at helping people do exactly that.
Last year, Spotify introduced Discovery Weekly, a custom playlist created for each user and tailored to their specific tastes, and as the company revealed today, plenty of listeners are using it.
In a post on the company s blog published today, Spotify revealed that more than 40 million listeners have used Discovery Weekly since its launch in July 2015.
First, it seems that Discovery Weekly keeps users listening longer: more than half of those listening to the playlist listen to at least 10 songs, and the same number of listeners saved at least one song to a playlist of their own.
Artists BØRNS and Halsey both saw their music discovered by more than a million new users thanks to the playlists.
Your death metal band might not do as well though, as the top genres streamed via Discovery Weekly are pop, indietronica, and indie pop.