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Justin Martinez 2020-11-11
img
A new platform representing the integration of Demandbase and Engagio solutions.

Please visit Marketing Land for the full article.
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0
MarTech Cube 2020-12-18
img

Demandbase, the leader in Account-Based Marketing (ABM), announced today an expansion of their partner ecosystem, adding seven new strategic integrations including LinkedIn Marketing Solutions, HubSpot, Outreach, PFL, SalesLoft, Sendoso and Reachdesk.

These new capabilities add to an already robust ecosystem, enabling broader tech stack integrations for Demandbase customers in areas such as marketing automation, sales engagement, direct mail and social advertising.In November, Demandbase released Demandbase One, their unified, no-limits Account-Based Marketing solution designed to meet the growing needs of today’s B2B marketers.

According to the company’s State of ABM Tech Stack Report, only 33% of medium to mature account-based marketers said their existing marketing stack supported their strategy well.

These new integrations close the gap by enabling easy connections of their account-based campaign efforts across their marketing and sales technology stack.“ABM has become a mainstay for leading B2B marketing teams,” said Gabe Rogol, CEO of Demandbase.

“And with that, the need to connect the technology supporting ABM to the other tools and channels already in use by marketers has become even more critical to delivering integrated marketing experiences that drive growth.

The launch of Demandbase One creates bountiful opportunities to scale Demandbase’s ABM Ecosystem to better serve our growing list of customers.

collect
0
Shane Higgins 2017-05-25
img

p B2B marketing platform Demandbase has raised $65 million in a round of funding led by Sageview Capital and Silver Lake Waterman, with participation from Adobe Systems, Altos Ventures, Greenspring Associates, Scale Venture Partners, Sigma Partners, and Split Rock Partners.

/p p Founded in 2007, San Francisco-based Demandbase offers an account-based marketing (ABM) platform that helps B2B firms target prospective clients based around pre-determined criteria, such as revenue, industry, and previous purchasing habits.

/p p More specifically, the Demandbase platform enables companies to deliver personalized online ads to specific people at specific companies across the web, while refining the message to try to convert them into customers.

It does this through a database that aligns IP addresses with company information, so that Demandbase users can detect when an employee of a prospect company is visiting its website or viewing one of its ads.

The platform also combines machine learning algorithms with its gargantuan B2B database to help map relationships between companies and garner useful insights.

/p p Prior to now, Demandbase had raised around $93 million in equity financing, and with its latest cash injection it plans to “accelerate innovation of its Artificial Intelligence (AI) and machine-learning technology, and expand ABM adoption worldwide,” according to a statement issued by the company.

collect
0
Charles Houston 2016-10-03
img

Kim Davis sits down with Chris Golec, CEO and founder of Demandbase, and Alan Fletcher, former CEO and co-founder of Spiderbook, recently acquired by Demandbase.

Spiderbook is bringing its weekly consumption of 400 terabytes of unstructured data to enrich Demandbase's ABM insights.

With this comes the launch of Demandgraph

collect
0
Thomas Gibson 2017-10-06
img

Demandbase on Thursday added self-service capabilities and additional artificial intelligence tools to its account-based marketing platform, promising an easier way for companies to find the right people, set up and manage campaigns.

Focused on targeting, engagement and conversion, the latest Demandbase ABM will include integrations from more than 50 other martech tools and streamline the process of bringing in data from sources such as CRM, the company said.

This includes the ability to automatically select the right display ads for a particular account, for example, ways to optimize web sites and forms and deliver relevant data to sales development reps.

“I think a lot of the other ABM providers really focus more on point solutions,” Chris Golec, CEO of Demandbase, told B2B News Network.

“But if you’ve been running ABM programs, for all these enterprises it’s nearly impossible to stitch these things together.”

A few months ago Demandbase showed its interest in the AI space with Real-Time Intent, a mechanism for identifying accounts most likely to make a purchase.

collect
0
Bradley James 2016-08-25
img

Helping create a new technology category is unquestionably one of the most satisfying experiences of my career.

Right now, Demandbase is experiencing all of this as we help push the charge into Account-Based Marketing ABM .

You don t necessarily track the five stages of grief, but you definitely follow a roller-coaster of emotions at each stage: Anticipation, Exhilaration, Despair and Hopefulness.

Every new category starts with an idea.

For me, that moment came during a presentation I delivered at the Fliptop Predict conference in mid-2014.

It convinced me that we were onto something — that ABM was an idea whose time had come.

collect
0
Daniel Murdock 2019-03-29
img

Demandbase is beefing up their account-based marketing through an official collaboration with Adobe’s Marketo platform, the company announced today.

The team-up promises to bring flexibility to the B2B marketers and will enable ads to be delivered at a scale with razor-sharp targeting.

The general chain of command works like this: After audiences are created in Demandbase, users can launch demand generation campaigns in Marketo targeting these accounts.

Customers will also be able to launch account-based ad campaigns with Demandbase directly from Marketo, expanding the first-person contact data in Marketo’s system to reach a broader buying committee outside of a target account.

Account-based marketing is a B2B approach that concentrates ad targeting on a distinct set of target accounts “so that you don’t waste your impressions on folks at companies that will never buy from you,” said Peter Isaacson, Demandbase’s CMO.

“You can develop insights and intelligence around those accounts and feed that to your sales team so that they can close more deals.”

collect
0
Ronald Gibson 2020-11-20
img

All-in-one curriculum and scheduling platform utilized ABM to provide a better customer journey.

The post How Coursedog is navigating an ABM journey appeared first on ClickZ.

collect
0
Betty Gribble 2017-04-06
img

There’s a veritable cornucopia of advanced targeting solutions for B2B marketers this week, with new announcements from Demandbase, Get Smart Content and Leadspace.

Demandbase makes its living by recognizing when potential B2B buyers come to your website and serving them personalized content, or retargeting them with ads when they visit other sites.

They identify the visitors via IP addresses, domains and other techniques, plus use site behavior to help indicate what they’re interested in.

This week, they’re increasing their membership in the AI club with a new web personalization solution called Site Optimization.

The company describes this as “the industry’s first AI-based personalization solution” for B2B marketing, although some other B2B marketers — like YesPath — have also claimed they use AI for site content personalization.

[Read the full article on MarTech Today.]

collect
0
Loyd Davis 2016-10-03
img

Demandbase makes its living by identifying if a visitor to a client s website is from a targeted account, and if so, showing them specific content.

And it delivers ads to users from targeted accounts, across the web and in walled environments, like Facebook.

But which companies should be on the target list?

Previously, that list of targeted accounts could be generated via lookalike modeling to find accounts similar to current customers.

The list could also come from a client s sales department, or it could be generated by outside vendors that specialize in predicting which companies are possible leads.

Today, the San Francisco-based Demandbase is launching a business relationship engine so it can find potential account targets for its clients by using artificial intelligence to create profiles based on inferred needs, interests and connections.

collect
0
Jerry Miller 2017-08-13
img

DemandBase says marketers will soon be able to assess which B2B professionals are ready to make a purchase in a way that’s similar to studying keywords to know which topics will be popular in search engines.

The San Francisco-based firm this week launched Real-Time Intent, an application that will work with its account-based marketing software with artificial intelligence (AI) to identify buyers earlier in the online research process.

The data comes from a variety of sources, including ad networks, exchanges, its own proprietary data and publicly-available information on social media and the press.

DemandBase claims its network receives more than 400 million B2B users each month.

Real-Time Intent will look for signals such as the top topics/keywords of information companies are researching, the number of employees researching them, what articles they are reading and if they are researching a firm’s competitors.

It will also allow customers to identify companies and verticals they might not have been aware of or actively targeting.

collect
0
Thomas Cann 2016-08-25
img

By Matt Heinz, President of Heinz Marketing

How I Work is one of my favorite recurring features in Inc Magazine as well as via Lifehacker s This Is How I Work Series, and recently several sales experts including Anthony Iannarino, Dave Brock and Trish Bertuzzi participated as well.

Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard How I Work questions.

John is a rare breed of marketer who started his career in sales as a rep and eventually an inside sales manager then made the jump to marketing and demand generation.

John is also an accomplished bassist, currently playing for Evan Lanam & The Live Oaks, a San Francisco-based Americana/folk/soul band.

Current computers: MacBook Pro w/ supped up processing & graphics I like things to go fast and look good

collect
0
Juan Hackwell 2016-11-01
img

According to Forrester Research, the entire B2B sector represents more than $1 trillion in digital commerce every year, more than double the size of the B2C economy.

Is artificial intelligence the rocket fuel to take us through the next decade of marketing technology?AI is not about inventing a new task or a new way of being intelligent, but simply mimicking human intelligence.

It s about doing the same old human tasks at super-human scale.

Marketing is also a process that still has very low yields 0.03 percent, from an initial inquiry to closed business and thus provides ample opportunities for ROI.

We ve already seen everyone jumping into the fray, including Salesforce with Einstein and Microsoft with its new Dynamics AI platform.

In addition, Sundar Pinchai, the CEO of Google, recently announced that AI will be the central component in all of their products.AI is different from just sorting data or predicting leads based on a limited CRM database.

collect
0
William Carter 2020-10-08
img

43% of companies named Sales & Marketing alignment as their top priority for ABM in 2020, according to new Demandbase survey. Their CMO and a member of our Advisory Board, Peter Isaacson, details all the finding from the survey.

The post Survey: Unification in sales & marketing is key for ABM success appeared first on ClickZ.

collect
0
Peter Merchant 2021-05-04
img
Plus, what consumers want from email

Please visit Marketing Land for the full article.
collect
0
Adolfo Lorenzo 2017-08-09
img

Demandbase helps marketers target content, ads and sales to web users, based on the company they’re coming from and their interests.

This week, it is upping its Account-Based Marketing game, announcing new artificial intelligence tech that processes more data more quickly, so marketers get a better idea of what a web user is looking for, earlier in the search.

Called Real-Time Intent, it processes much of the same kind of data as previously — website visits, form fill-outs, pages viewed and the like.

But it can now treat pages viewed and other data as early intent signals and act on those signals in real time.

[Read the full article on MarTech Today.]

Attend the largest search marketing conference on the East Coast: SMX East this October in NYC.

collect
0
Justin Martinez 2020-11-11
img
A new platform representing the integration of Demandbase and Engagio solutions.

Please visit Marketing Land for the full article.
Shane Higgins 2017-05-25
img

p B2B marketing platform Demandbase has raised $65 million in a round of funding led by Sageview Capital and Silver Lake Waterman, with participation from Adobe Systems, Altos Ventures, Greenspring Associates, Scale Venture Partners, Sigma Partners, and Split Rock Partners.

/p p Founded in 2007, San Francisco-based Demandbase offers an account-based marketing (ABM) platform that helps B2B firms target prospective clients based around pre-determined criteria, such as revenue, industry, and previous purchasing habits.

/p p More specifically, the Demandbase platform enables companies to deliver personalized online ads to specific people at specific companies across the web, while refining the message to try to convert them into customers.

It does this through a database that aligns IP addresses with company information, so that Demandbase users can detect when an employee of a prospect company is visiting its website or viewing one of its ads.

The platform also combines machine learning algorithms with its gargantuan B2B database to help map relationships between companies and garner useful insights.

/p p Prior to now, Demandbase had raised around $93 million in equity financing, and with its latest cash injection it plans to “accelerate innovation of its Artificial Intelligence (AI) and machine-learning technology, and expand ABM adoption worldwide,” according to a statement issued by the company.

Thomas Gibson 2017-10-06
img

Demandbase on Thursday added self-service capabilities and additional artificial intelligence tools to its account-based marketing platform, promising an easier way for companies to find the right people, set up and manage campaigns.

Focused on targeting, engagement and conversion, the latest Demandbase ABM will include integrations from more than 50 other martech tools and streamline the process of bringing in data from sources such as CRM, the company said.

This includes the ability to automatically select the right display ads for a particular account, for example, ways to optimize web sites and forms and deliver relevant data to sales development reps.

“I think a lot of the other ABM providers really focus more on point solutions,” Chris Golec, CEO of Demandbase, told B2B News Network.

“But if you’ve been running ABM programs, for all these enterprises it’s nearly impossible to stitch these things together.”

A few months ago Demandbase showed its interest in the AI space with Real-Time Intent, a mechanism for identifying accounts most likely to make a purchase.

Daniel Murdock 2019-03-29
img

Demandbase is beefing up their account-based marketing through an official collaboration with Adobe’s Marketo platform, the company announced today.

The team-up promises to bring flexibility to the B2B marketers and will enable ads to be delivered at a scale with razor-sharp targeting.

The general chain of command works like this: After audiences are created in Demandbase, users can launch demand generation campaigns in Marketo targeting these accounts.

Customers will also be able to launch account-based ad campaigns with Demandbase directly from Marketo, expanding the first-person contact data in Marketo’s system to reach a broader buying committee outside of a target account.

Account-based marketing is a B2B approach that concentrates ad targeting on a distinct set of target accounts “so that you don’t waste your impressions on folks at companies that will never buy from you,” said Peter Isaacson, Demandbase’s CMO.

“You can develop insights and intelligence around those accounts and feed that to your sales team so that they can close more deals.”

Betty Gribble 2017-04-06
img

There’s a veritable cornucopia of advanced targeting solutions for B2B marketers this week, with new announcements from Demandbase, Get Smart Content and Leadspace.

Demandbase makes its living by recognizing when potential B2B buyers come to your website and serving them personalized content, or retargeting them with ads when they visit other sites.

They identify the visitors via IP addresses, domains and other techniques, plus use site behavior to help indicate what they’re interested in.

This week, they’re increasing their membership in the AI club with a new web personalization solution called Site Optimization.

The company describes this as “the industry’s first AI-based personalization solution” for B2B marketing, although some other B2B marketers — like YesPath — have also claimed they use AI for site content personalization.

[Read the full article on MarTech Today.]

Jerry Miller 2017-08-13
img

DemandBase says marketers will soon be able to assess which B2B professionals are ready to make a purchase in a way that’s similar to studying keywords to know which topics will be popular in search engines.

The San Francisco-based firm this week launched Real-Time Intent, an application that will work with its account-based marketing software with artificial intelligence (AI) to identify buyers earlier in the online research process.

The data comes from a variety of sources, including ad networks, exchanges, its own proprietary data and publicly-available information on social media and the press.

DemandBase claims its network receives more than 400 million B2B users each month.

Real-Time Intent will look for signals such as the top topics/keywords of information companies are researching, the number of employees researching them, what articles they are reading and if they are researching a firm’s competitors.

It will also allow customers to identify companies and verticals they might not have been aware of or actively targeting.

Juan Hackwell 2016-11-01
img

According to Forrester Research, the entire B2B sector represents more than $1 trillion in digital commerce every year, more than double the size of the B2C economy.

Is artificial intelligence the rocket fuel to take us through the next decade of marketing technology?AI is not about inventing a new task or a new way of being intelligent, but simply mimicking human intelligence.

It s about doing the same old human tasks at super-human scale.

Marketing is also a process that still has very low yields 0.03 percent, from an initial inquiry to closed business and thus provides ample opportunities for ROI.

We ve already seen everyone jumping into the fray, including Salesforce with Einstein and Microsoft with its new Dynamics AI platform.

In addition, Sundar Pinchai, the CEO of Google, recently announced that AI will be the central component in all of their products.AI is different from just sorting data or predicting leads based on a limited CRM database.

Peter Merchant 2021-05-04
img
Plus, what consumers want from email

Please visit Marketing Land for the full article.
MarTech Cube 2020-12-18
img

Demandbase, the leader in Account-Based Marketing (ABM), announced today an expansion of their partner ecosystem, adding seven new strategic integrations including LinkedIn Marketing Solutions, HubSpot, Outreach, PFL, SalesLoft, Sendoso and Reachdesk.

These new capabilities add to an already robust ecosystem, enabling broader tech stack integrations for Demandbase customers in areas such as marketing automation, sales engagement, direct mail and social advertising.In November, Demandbase released Demandbase One, their unified, no-limits Account-Based Marketing solution designed to meet the growing needs of today’s B2B marketers.

According to the company’s State of ABM Tech Stack Report, only 33% of medium to mature account-based marketers said their existing marketing stack supported their strategy well.

These new integrations close the gap by enabling easy connections of their account-based campaign efforts across their marketing and sales technology stack.“ABM has become a mainstay for leading B2B marketing teams,” said Gabe Rogol, CEO of Demandbase.

“And with that, the need to connect the technology supporting ABM to the other tools and channels already in use by marketers has become even more critical to delivering integrated marketing experiences that drive growth.

The launch of Demandbase One creates bountiful opportunities to scale Demandbase’s ABM Ecosystem to better serve our growing list of customers.

Charles Houston 2016-10-03
img

Kim Davis sits down with Chris Golec, CEO and founder of Demandbase, and Alan Fletcher, former CEO and co-founder of Spiderbook, recently acquired by Demandbase.

Spiderbook is bringing its weekly consumption of 400 terabytes of unstructured data to enrich Demandbase's ABM insights.

With this comes the launch of Demandgraph

Bradley James 2016-08-25
img

Helping create a new technology category is unquestionably one of the most satisfying experiences of my career.

Right now, Demandbase is experiencing all of this as we help push the charge into Account-Based Marketing ABM .

You don t necessarily track the five stages of grief, but you definitely follow a roller-coaster of emotions at each stage: Anticipation, Exhilaration, Despair and Hopefulness.

Every new category starts with an idea.

For me, that moment came during a presentation I delivered at the Fliptop Predict conference in mid-2014.

It convinced me that we were onto something — that ABM was an idea whose time had come.

Ronald Gibson 2020-11-20
img

All-in-one curriculum and scheduling platform utilized ABM to provide a better customer journey.

The post How Coursedog is navigating an ABM journey appeared first on ClickZ.

Loyd Davis 2016-10-03
img

Demandbase makes its living by identifying if a visitor to a client s website is from a targeted account, and if so, showing them specific content.

And it delivers ads to users from targeted accounts, across the web and in walled environments, like Facebook.

But which companies should be on the target list?

Previously, that list of targeted accounts could be generated via lookalike modeling to find accounts similar to current customers.

The list could also come from a client s sales department, or it could be generated by outside vendors that specialize in predicting which companies are possible leads.

Today, the San Francisco-based Demandbase is launching a business relationship engine so it can find potential account targets for its clients by using artificial intelligence to create profiles based on inferred needs, interests and connections.

Thomas Cann 2016-08-25
img

By Matt Heinz, President of Heinz Marketing

How I Work is one of my favorite recurring features in Inc Magazine as well as via Lifehacker s This Is How I Work Series, and recently several sales experts including Anthony Iannarino, Dave Brock and Trish Bertuzzi participated as well.

Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard How I Work questions.

John is a rare breed of marketer who started his career in sales as a rep and eventually an inside sales manager then made the jump to marketing and demand generation.

John is also an accomplished bassist, currently playing for Evan Lanam & The Live Oaks, a San Francisco-based Americana/folk/soul band.

Current computers: MacBook Pro w/ supped up processing & graphics I like things to go fast and look good

William Carter 2020-10-08
img

43% of companies named Sales & Marketing alignment as their top priority for ABM in 2020, according to new Demandbase survey. Their CMO and a member of our Advisory Board, Peter Isaacson, details all the finding from the survey.

The post Survey: Unification in sales & marketing is key for ABM success appeared first on ClickZ.

Adolfo Lorenzo 2017-08-09
img

Demandbase helps marketers target content, ads and sales to web users, based on the company they’re coming from and their interests.

This week, it is upping its Account-Based Marketing game, announcing new artificial intelligence tech that processes more data more quickly, so marketers get a better idea of what a web user is looking for, earlier in the search.

Called Real-Time Intent, it processes much of the same kind of data as previously — website visits, form fill-outs, pages viewed and the like.

But it can now treat pages viewed and other data as early intent signals and act on those signals in real time.

[Read the full article on MarTech Today.]

Attend the largest search marketing conference on the East Coast: SMX East this October in NYC.