In an interview on Thursday, Chief Executive Devin Wenig took pains to differentiate eBay from its bigger rival, Amazon.com Inc., AMZN 0.95 % pointing out what he said is eBay s larger inventory and greater emphasis on value pricing.
I don t have to be like Amazon, I don t have to be like anyone else, said Mr. Wenig at the Code Conference.
He said he is focused on making eBay more personalized than its competitors, including product recommendations that account for past purchases.
EBay should know that customers want a $7 scarf or a $70 scarf, he said.
Mr. Wenig, who became CEO of eBay after it had spun off payments unit PayPal PYPL 0.37 % in July, has been working to reorganize the site to improve search results while moving away from initiatives that brought more name brands into its inventory.
In a world where there may be a market for instant delivery, I don t think we re going to compete, Mr. Wenig said.