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Jimmy Richmond 2018-05-07
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Digitas has bolstered its creative leadership team with a series of significant promotions.

Having rolled independent creative agency Arcade into its portfolio at the end of 2017, the Publicis-owned creative agency has given the role of chief creative officers to Arcade co-founders Matt Cullen and Gary Tranter.

Both will oversee Digitas and Arcade brands, and report to Annette Male, chief executive officer of Asia Pacific and Ronald Ng, global chief creative officer at Digitas.

“Having Gary and Matt onboard completes our data, tech and creative offering perfectly underpinning our new proposition around Truth, Connection and Wonder,” said Male.

The agency has also hired former the former chief creative officer at J.Walter Thompson Worldwide, Craig Howie, as its new executive creative director for Digitas Hong Kong.

He will report to Cullen and Tranter.

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0
Eddie Waldo 2018-03-12
img

DigitasLBi will now be known simply as Digitas as part of a rebrand and reorganisation of the digital agency within its parent Publicis Groupe, which will move it closer to the holding company’s media buying business.

Along with the name change, which takes effect across the agency’s 28 offices around the world today, Digitas has also been moved out of Publicis’s technology arm, PublicisSapient, and into its Publicis Media division to enhance and “clarify” its proposition to clients.

The agency was formed five years ago when Publicis Groupe acquired Amsterdam based LBi (Lost Boys International) and merged it with Digitas to create an almost 6,000-strong global digital network.

But although that partnership of “like minds and complementary services” has succeeded, according to UK chief executive Michael Islip, the agency’s proposition to the market has been in need of some refinement.

“One of the challenges we’ve had is that we haven’t been clear and as simple as we could be in terms of how we go to market,” Islip told The Drum.

[The new name] is clear and it just means we will be consistent wherever we are in the world as Digitas.”

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0
William Carter 2019-07-29
img

Caroline Winterton has left her post as CEO of independent agency Barton F. Graf, a role she took on last year, to join Digitas as managing director of its New York region.

In her new role, she’ll be tasked with overseeing the Publicis agency’s New York and Atlanta offices, working with clients including American Express, Comcast, BlackRock and Macy’s.

She takes on responsibilities previously held by Clint Simpson, who was recently promoted to global chief media officer at Digitas.

She will report to Jodi Robinson, president of Digitas North America.

“Caroline is a top talent who has worked with some of the world’s best brands,” said Robinson in a statement.

“She’s a creative problem-solver who helps clients build their businesses and a leader who inspires her teams.

collect
0
Edward Finlay 2018-03-13
img

Digitas announced its first hire since rebranding from DigitasLBi earlier this week.

Kingsley Taylor is joining the agency’s San Francisco office as managing director.

Taylor, previously the managing director of Omnicom-owned Organic San Francisco, will be responsible for driving growth for Digitas clients such as Sony PlayStation, Pandora, Lyft and Starz.

At Organic, Taylor most notably was the executive sponsor for Wells Fargo’s digital business and the pitch lead and executive sponsor in maintaining Organic’s global agency of record title for HP Personal Systems.

“With an ever-evolving marketing industry, I’m thrilled to be a part of a business that is united on a global stage, together in service and with commitment to clients, growth and talent,” Taylor said in a statement.

“I’m very excited about Digitas’ new brand proposition and look forward to working with the best in the industry.”

collect
0
Harvey Ayers 2018-12-13
img

WPP has hired Laurent Ezekiel, a longtime Publicis Groupe and Digitas veteran, to be its first chief marketing and growth officer, WPP CEO Mark Read wrote in an internal email acquired by Adweek.

The email states that he will report directly to Read.

A WPP spokesperson confirmed the appointment but declined to comment further.

Publicis also declined to comment.

Ezekiel joined Digitas in 2003, three years before Publicis acquired it for $1.3 billion and 10 years prior to its merger with LBi when it became DigitasLBi.

In February, the holding company rebranded the global digital agency back to just Digitas.

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0
Michael Wadsworth 2018-04-26
img

After ten years at the company Digitas chief creative officer Chris Clarke is leaving the company to pursue opportunities in the tech space.

Clarke has been in the international CCO role since 2008.

The role will not be filled again as the agency claims there is a strong creative team in place across the world.

However, there is now a UK CCO role on the table.

Clarke said he is leaving to pursue his "interest in the social impact of technology and the role of brands in shaping the human future".

Laurent Ezekiel, president of North America and International at Digitas, said on the departure: “Chris is a fantastic and provocative polymath who has built a wonderful creative culture internationally at Digitas, and previously at LBi.

collect
0
Filiberto Lahey 2018-03-12
img

Five years and one month ago, Publicis Groupe merged its Digitas and LBi networks, forming DigitasLBi.

Today, the global digital agency officially dropped the LBi from its name and will now be known simply as Digitas.

“In the last five years, we’ve worked seamlessly as a global network focused in mission, purpose and culture,” Digitas global brand president Michael Kahn told Adweek, “and our success speaks for itself.”

DigitasLBi went on to win major accounts such as Lyft in 2017 and Hewlett Packard Enterprise in 2016.

It also gained critical acclaim, winning four Cannes Lions last year, including a Grand Prix in Creative Data for Whirlpool’s “Care Counts.”

“After a half-decade of fully integrated creation and delivery, it was high time to complete that unification, in both name and credo,” Kahn said.

collect
0
William Hanselman 2018-05-29
img

Two Publicis Groupe agencies, Spark Foundry and Digitas, have won the Macy’s media business after a closed review.

“Macy’s has appointed Spark Foundry, a division of Publicis Groupe, as its media strategy and buying agency,” said a client spokesperson, who did not specify the work assigned to Digitas.

According to a person with direct knowledge of the review, Dentsu’s Carat was the other finalist in a lineup that also included IPG’s Initiative.

Representatives for those two agencies did not respond to requests for comment.

While a Macy’s spokesperson initially said the review was “not triggered by dissatisfaction with Carat, a valued partner,” it amounts to a significant win for Publicis and its “Power of One” approach in which multiple agencies pitch to handle different roles on a given client’s account.

“Spark Foundry and Digitas are excited to harness the Power of One, leveraging on the best capabilities from each of our agencies to directly serve Macy’s storied retail brand,” Spark Foundry global brand president Chris Boothe said in a statement.

collect
0
William Hill 2018-08-07
img

Some major brands are in danger of being ignored as more people begin shopping using voice assistants like Amazon's Alexa.

A whole bunch of brands better find their voice quickly — or risk getting wiped off the map.

That's the dire assessment of a new report from the Publicis-owned ad agency Digitas, which finds that as more Americans use digital voice assistants like the Amazon Echo and Google Home to shop, the less inclined they will be to pick specific brands.

Digitas' report, "A Brand's Guide To Taking Control in a Voice-Driven World," found that 85% of consumers surveyed have selected the default option when conducting a voice shopping search rather than picking a brand.

In other words, as people talk to Alexa or Google Home or Apple's new HomePod to buy things, they're increasingly using generic terms like "batteries" or "diapers" or "paper towels," and just going with the first result the device offers up.

Here are some of the product categories people say they're using these devices to shop for, according to Digitas:

collect
0
Mildred Billups 2019-01-07
img

From beauty boxes to streaming platforms, subscription services are becoming part of the norm.

But with more services to choose from, how can brands make their subscription offerings stand out?

New research from digital marketing company Digitas sheds light on what keeps subscribers around (49 percent said access to a large selection) and what makes them cancel for good (56 percent cited renewal cost increases).

“Today, there are more subscription services than ever, challenging brands to make their subscription services not just a nice to have, but a need to have,” said Kristin Scheve, svp, media director, Digitas.

“There are ways brands can navigate and connect with consumers in the growing economy.”

collect
0
Clifford Ketcham 2018-04-30
img

Whirlpool goes back to school for the latest installment in its award-winning “Every day, care” campaign from Digitas.

Want to Read the Full Article?

Subscribe to your choice of

$100 off admission to select Adweek events

Early access to the Adweek podcast

collect
0
James Maloch 2018-04-24
img

Leaders at the forefront of the content marketing industry are coming together to establish standards and solutions surrounding issues that, they say, have persisted for years.

Digitas put out a call last year to form a Content Coalition Steering Committee that would work together from different facets of the industry.

The committee includes representatives from American Express, Hewlett Packard Enterprise, Carat, Turner and The New York Times.

“Content marketing is one of the fastest growing markets in the industry, but continues to have some big challenges,” said Scott Donaton, chief content officer of Digitas.

He later added that the industry must “come together [to] agree on benchmarks and create some standards and bring a lot more coherence to the content marketplace.”

"Content marketing remains poorly defined, and everything from who makes it to how it gets distributed, measured and valued is up in the air."

collect
0
John Larsen 2017-05-01
img

Today, MillerCoors confirmed earlier reports regarding the status of its Miller Lite business after finalizing its relationship with the brand’s new digital and social media agency of record, DDB Chicago.

It marks a major coup for Omnicom, which had already been working on Miller Lite by way of its agency 180LA.

“As of this week, Miller Lite is moving their digital creative work from Digitas to DDB Chicago,” wrote a company spokesperson.

“MillerCoors will continue to work with Digitas on the technical side of the business as they provide maintenance and digital production for MillerCoors’ websites and platforms.”

Last week, representatives countered widespread rumors about the business “[DDB has] not won the business nor has any final decision been made.” It would now appear that MillerCoors had indeed agreed to establish a relationship with the Chicago office but was not ready to share that information publicly before finalizing the specifics of its contract.

Spokespeople for both agencies have not yet responded to queries about the business.

collect
0
Donald Broussard 2018-06-26
img

Publicis Groupe’s chief data officer has succeeded in quitting his post at the fifth attempt after declaring that it would be ‘arrogant’ to assume that only he could lead the team.

In an email to staff, copied to LinkedIn, Jason Kodish wrote: “So, nearly 13 years…and today is my last day at Digitas…within Publicis.

As many of you know, before this latest decision to separate, I have quit four times in the past five years…but I have never left the building.

But now I will stay no longer.”

Fleshing out his rationale for exiting, Kodish added: “Now I am leaving...but I leave knowing that the people…my team…my family will be cared for… It’s too arrogant, even for me, to believe that only I am able to be the one to guide the team.”

Kodish has spent 13 years at Digitas/Publicis undertaking nine different jobs within the company in that time before calling it a day.

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0
Clifford Ketcham 2019-10-30
img

Hulu has hired Scott Donaton away from Digitas to be its new head of creative.

Donaton, who had been chief content and creative officer for Digitas, will oversee the creative teams that focus on making compelling stories about Hulu’s brand, product offering and content, including campaigns, video and in-product assets.

He’ll also take the lead on creating new advertising opportunities for Hulu brand partners, including custom content.

Donaton starts his new post Dec. 9, reporting to Hulu CMO Kelly Campbell and working with Peter Naylor, senior vice president and head of advertising sales.

“Scott Donaton is a visionary whose experience bringing together creative and content practices, coupled with his background in media, makes him the ideal executive for this strategic role at Hulu,” said Campbell in a statement.

“His creative instincts and strategic approach will help unify Hulu’s creative capabilities across all of our consumer and brand touch points.”

collect
0
Elizabeth Tinnin 2016-06-19

Has anyone heard of this?

Publicis who is turning 90 years old the company that owns Starcom, Digitas, Razorfish, Performics, Leo Burnett, MSL Group, etc.

is funding 90 startups this year.

https://www.youtube.com/watch?v Y fvk1VRGPk

Has anyone heard about this?

Has anyone applied?

Did anyone win?

collect
0
Jimmy Richmond 2018-05-07
img

Digitas has bolstered its creative leadership team with a series of significant promotions.

Having rolled independent creative agency Arcade into its portfolio at the end of 2017, the Publicis-owned creative agency has given the role of chief creative officers to Arcade co-founders Matt Cullen and Gary Tranter.

Both will oversee Digitas and Arcade brands, and report to Annette Male, chief executive officer of Asia Pacific and Ronald Ng, global chief creative officer at Digitas.

“Having Gary and Matt onboard completes our data, tech and creative offering perfectly underpinning our new proposition around Truth, Connection and Wonder,” said Male.

The agency has also hired former the former chief creative officer at J.Walter Thompson Worldwide, Craig Howie, as its new executive creative director for Digitas Hong Kong.

He will report to Cullen and Tranter.

William Carter 2019-07-29
img

Caroline Winterton has left her post as CEO of independent agency Barton F. Graf, a role she took on last year, to join Digitas as managing director of its New York region.

In her new role, she’ll be tasked with overseeing the Publicis agency’s New York and Atlanta offices, working with clients including American Express, Comcast, BlackRock and Macy’s.

She takes on responsibilities previously held by Clint Simpson, who was recently promoted to global chief media officer at Digitas.

She will report to Jodi Robinson, president of Digitas North America.

“Caroline is a top talent who has worked with some of the world’s best brands,” said Robinson in a statement.

“She’s a creative problem-solver who helps clients build their businesses and a leader who inspires her teams.

Harvey Ayers 2018-12-13
img

WPP has hired Laurent Ezekiel, a longtime Publicis Groupe and Digitas veteran, to be its first chief marketing and growth officer, WPP CEO Mark Read wrote in an internal email acquired by Adweek.

The email states that he will report directly to Read.

A WPP spokesperson confirmed the appointment but declined to comment further.

Publicis also declined to comment.

Ezekiel joined Digitas in 2003, three years before Publicis acquired it for $1.3 billion and 10 years prior to its merger with LBi when it became DigitasLBi.

In February, the holding company rebranded the global digital agency back to just Digitas.

Filiberto Lahey 2018-03-12
img

Five years and one month ago, Publicis Groupe merged its Digitas and LBi networks, forming DigitasLBi.

Today, the global digital agency officially dropped the LBi from its name and will now be known simply as Digitas.

“In the last five years, we’ve worked seamlessly as a global network focused in mission, purpose and culture,” Digitas global brand president Michael Kahn told Adweek, “and our success speaks for itself.”

DigitasLBi went on to win major accounts such as Lyft in 2017 and Hewlett Packard Enterprise in 2016.

It also gained critical acclaim, winning four Cannes Lions last year, including a Grand Prix in Creative Data for Whirlpool’s “Care Counts.”

“After a half-decade of fully integrated creation and delivery, it was high time to complete that unification, in both name and credo,” Kahn said.

William Hill 2018-08-07
img

Some major brands are in danger of being ignored as more people begin shopping using voice assistants like Amazon's Alexa.

A whole bunch of brands better find their voice quickly — or risk getting wiped off the map.

That's the dire assessment of a new report from the Publicis-owned ad agency Digitas, which finds that as more Americans use digital voice assistants like the Amazon Echo and Google Home to shop, the less inclined they will be to pick specific brands.

Digitas' report, "A Brand's Guide To Taking Control in a Voice-Driven World," found that 85% of consumers surveyed have selected the default option when conducting a voice shopping search rather than picking a brand.

In other words, as people talk to Alexa or Google Home or Apple's new HomePod to buy things, they're increasingly using generic terms like "batteries" or "diapers" or "paper towels," and just going with the first result the device offers up.

Here are some of the product categories people say they're using these devices to shop for, according to Digitas:

Clifford Ketcham 2018-04-30
img

Whirlpool goes back to school for the latest installment in its award-winning “Every day, care” campaign from Digitas.

Want to Read the Full Article?

Subscribe to your choice of

$100 off admission to select Adweek events

Early access to the Adweek podcast

John Larsen 2017-05-01
img

Today, MillerCoors confirmed earlier reports regarding the status of its Miller Lite business after finalizing its relationship with the brand’s new digital and social media agency of record, DDB Chicago.

It marks a major coup for Omnicom, which had already been working on Miller Lite by way of its agency 180LA.

“As of this week, Miller Lite is moving their digital creative work from Digitas to DDB Chicago,” wrote a company spokesperson.

“MillerCoors will continue to work with Digitas on the technical side of the business as they provide maintenance and digital production for MillerCoors’ websites and platforms.”

Last week, representatives countered widespread rumors about the business “[DDB has] not won the business nor has any final decision been made.” It would now appear that MillerCoors had indeed agreed to establish a relationship with the Chicago office but was not ready to share that information publicly before finalizing the specifics of its contract.

Spokespeople for both agencies have not yet responded to queries about the business.

Clifford Ketcham 2019-10-30
img

Hulu has hired Scott Donaton away from Digitas to be its new head of creative.

Donaton, who had been chief content and creative officer for Digitas, will oversee the creative teams that focus on making compelling stories about Hulu’s brand, product offering and content, including campaigns, video and in-product assets.

He’ll also take the lead on creating new advertising opportunities for Hulu brand partners, including custom content.

Donaton starts his new post Dec. 9, reporting to Hulu CMO Kelly Campbell and working with Peter Naylor, senior vice president and head of advertising sales.

“Scott Donaton is a visionary whose experience bringing together creative and content practices, coupled with his background in media, makes him the ideal executive for this strategic role at Hulu,” said Campbell in a statement.

“His creative instincts and strategic approach will help unify Hulu’s creative capabilities across all of our consumer and brand touch points.”

Eddie Waldo 2018-03-12
img

DigitasLBi will now be known simply as Digitas as part of a rebrand and reorganisation of the digital agency within its parent Publicis Groupe, which will move it closer to the holding company’s media buying business.

Along with the name change, which takes effect across the agency’s 28 offices around the world today, Digitas has also been moved out of Publicis’s technology arm, PublicisSapient, and into its Publicis Media division to enhance and “clarify” its proposition to clients.

The agency was formed five years ago when Publicis Groupe acquired Amsterdam based LBi (Lost Boys International) and merged it with Digitas to create an almost 6,000-strong global digital network.

But although that partnership of “like minds and complementary services” has succeeded, according to UK chief executive Michael Islip, the agency’s proposition to the market has been in need of some refinement.

“One of the challenges we’ve had is that we haven’t been clear and as simple as we could be in terms of how we go to market,” Islip told The Drum.

[The new name] is clear and it just means we will be consistent wherever we are in the world as Digitas.”

Edward Finlay 2018-03-13
img

Digitas announced its first hire since rebranding from DigitasLBi earlier this week.

Kingsley Taylor is joining the agency’s San Francisco office as managing director.

Taylor, previously the managing director of Omnicom-owned Organic San Francisco, will be responsible for driving growth for Digitas clients such as Sony PlayStation, Pandora, Lyft and Starz.

At Organic, Taylor most notably was the executive sponsor for Wells Fargo’s digital business and the pitch lead and executive sponsor in maintaining Organic’s global agency of record title for HP Personal Systems.

“With an ever-evolving marketing industry, I’m thrilled to be a part of a business that is united on a global stage, together in service and with commitment to clients, growth and talent,” Taylor said in a statement.

“I’m very excited about Digitas’ new brand proposition and look forward to working with the best in the industry.”

Michael Wadsworth 2018-04-26
img

After ten years at the company Digitas chief creative officer Chris Clarke is leaving the company to pursue opportunities in the tech space.

Clarke has been in the international CCO role since 2008.

The role will not be filled again as the agency claims there is a strong creative team in place across the world.

However, there is now a UK CCO role on the table.

Clarke said he is leaving to pursue his "interest in the social impact of technology and the role of brands in shaping the human future".

Laurent Ezekiel, president of North America and International at Digitas, said on the departure: “Chris is a fantastic and provocative polymath who has built a wonderful creative culture internationally at Digitas, and previously at LBi.

William Hanselman 2018-05-29
img

Two Publicis Groupe agencies, Spark Foundry and Digitas, have won the Macy’s media business after a closed review.

“Macy’s has appointed Spark Foundry, a division of Publicis Groupe, as its media strategy and buying agency,” said a client spokesperson, who did not specify the work assigned to Digitas.

According to a person with direct knowledge of the review, Dentsu’s Carat was the other finalist in a lineup that also included IPG’s Initiative.

Representatives for those two agencies did not respond to requests for comment.

While a Macy’s spokesperson initially said the review was “not triggered by dissatisfaction with Carat, a valued partner,” it amounts to a significant win for Publicis and its “Power of One” approach in which multiple agencies pitch to handle different roles on a given client’s account.

“Spark Foundry and Digitas are excited to harness the Power of One, leveraging on the best capabilities from each of our agencies to directly serve Macy’s storied retail brand,” Spark Foundry global brand president Chris Boothe said in a statement.

Mildred Billups 2019-01-07
img

From beauty boxes to streaming platforms, subscription services are becoming part of the norm.

But with more services to choose from, how can brands make their subscription offerings stand out?

New research from digital marketing company Digitas sheds light on what keeps subscribers around (49 percent said access to a large selection) and what makes them cancel for good (56 percent cited renewal cost increases).

“Today, there are more subscription services than ever, challenging brands to make their subscription services not just a nice to have, but a need to have,” said Kristin Scheve, svp, media director, Digitas.

“There are ways brands can navigate and connect with consumers in the growing economy.”

James Maloch 2018-04-24
img

Leaders at the forefront of the content marketing industry are coming together to establish standards and solutions surrounding issues that, they say, have persisted for years.

Digitas put out a call last year to form a Content Coalition Steering Committee that would work together from different facets of the industry.

The committee includes representatives from American Express, Hewlett Packard Enterprise, Carat, Turner and The New York Times.

“Content marketing is one of the fastest growing markets in the industry, but continues to have some big challenges,” said Scott Donaton, chief content officer of Digitas.

He later added that the industry must “come together [to] agree on benchmarks and create some standards and bring a lot more coherence to the content marketplace.”

"Content marketing remains poorly defined, and everything from who makes it to how it gets distributed, measured and valued is up in the air."

Donald Broussard 2018-06-26
img

Publicis Groupe’s chief data officer has succeeded in quitting his post at the fifth attempt after declaring that it would be ‘arrogant’ to assume that only he could lead the team.

In an email to staff, copied to LinkedIn, Jason Kodish wrote: “So, nearly 13 years…and today is my last day at Digitas…within Publicis.

As many of you know, before this latest decision to separate, I have quit four times in the past five years…but I have never left the building.

But now I will stay no longer.”

Fleshing out his rationale for exiting, Kodish added: “Now I am leaving...but I leave knowing that the people…my team…my family will be cared for… It’s too arrogant, even for me, to believe that only I am able to be the one to guide the team.”

Kodish has spent 13 years at Digitas/Publicis undertaking nine different jobs within the company in that time before calling it a day.

Elizabeth Tinnin 2016-06-19

Has anyone heard of this?

Publicis who is turning 90 years old the company that owns Starcom, Digitas, Razorfish, Performics, Leo Burnett, MSL Group, etc.

is funding 90 startups this year.

https://www.youtube.com/watch?v Y fvk1VRGPk

Has anyone heard about this?

Has anyone applied?

Did anyone win?