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Betty Saliba 2017-12-21
img

This holiday season, as many Americans attend ugly-sweater parties, scramble to finish last-minute shopping and prepare to ring in the New Year, DigitasLBi is reminding us that 40 percent of Puerto Rico’s population likely won’t be able to do any of that.

It has been 90 days since Hurricane Maria devastated the U.S. territory and still nearly half of the island is without power.

In contrast, DigitasLBi points out in a PSA launched today, thousands of offices and homes in other parts of the U.S. will keep their lights on throughout the holiday season “even when they’re not in use.”

Through an effort called “Go Dark.

Give Light.”, the Publicis Group agency, recently reclassified as a media organization, is calling on others to turn off their unused lights in solidarity with Puerto Rico.

Meanwhile, “thousands” of offices and homes nationwide are expected to keep their lights on during the holiday season, “even when they’re not in use,” DigitasLBi said in a PSA dropped today.

collect
0
Robert Sanchez 2017-10-11
img

Publicis Groupe launched a new unit today called Publicis Spine that will handle data assets, tech and talent across its global media network.

The holding group has also extended the massive restructuring effort that started in early 2016 by effectively reclassifying DigitasLBi as a media organization.

According to the release, Spine will feature new assets including PeopleCloud, a cloud-based platform that will identify sources of client growth at an individual level, and a centralized data and analytics team made up of 3,500 engineers, analysts and strategists.

Publicis appointed Lisa Donohue, former Starcom global brand president, CEO.

John Sheehy, president of global clients at Publicis Media, will assume her previous role.

DigitasLBi global chief data scientist Jason Kodish will now be chief data officer of Publicis Spine.

collect
0
Brian Christy 2017-11-09
img

Hewlett Packard Enterprise has rolled out a chatbot on Facebook Messenger that delivers innovation news and also touts the company.

Called Hugo, the bot was developed by Quartz Creative and DigitasLBi, and first trialled on Quartz's website.

You could just go and tap Hugo.

Hugo is a chatbot that helps users learn about the latest innovations in fields such as financial services, healthcare, retail and energy.

The bot, developed by Hewlett Packard Enterprise, Quartz's creative services unit and agency DigitasLBi, made its debut on Facebook Messenger today.

But Hugo doubles up as both a marketing effort as well as a product demo, said Marissa Freeman, HPE's chief brand officer.

collect
0
Gary Tokarski 2017-09-05
img

Tony Weisman goes client-side after 30-plus years

A classic agency switch took place today as Tony Weisman, an industry veteran with more than three decades of agency experience, left his role as CEO of DigitasLBi North America to join client Dunkin’ Donuts as U.S. chief marketing officer.

In the new role, Weisman will serve on the Dunkin’ Brands Leadership Team and report to the chain’s U.S. president David Hoffmann.

He will also relocate to Boston from his longtime home base in Chicago.

Weisman began his agency career at Leo Burnett in the 1980s, working in accounts before becoming chief marketing officer at what was then known as Draftfcb Chicago (FCB).

He joined DigitasLBi as president in 2007 and was promoted to CEO in 2013.

collect
0
Jackie Brown 2017-05-03
img

p A decade ago DigitasLBi created the first NewFront as a stand for premium digital video and a virtual clunk on the heads of decision-makers to get them to pay attention to digital.

The name “NewFront” doesn’t exactly disguise where we thought the money to support this attention would come from.

In 2008, digital ad spending represented less than 10% of total ad spend, and for many brands it was an afterthought.

If 10 years ago marketers were not paying enough attention to digital, today they’re not paying enough attention to content.

No recognized trade association to give shape and definition to this important segment.

But those things are needed.

collect
0
Emma Martin 2017-10-18
img

He will take charge of the agency's UK and EMEA creative contributions.

Sue Frogley has been named as chief executive at Publicis Media while Amanda Morrissey has been appointed president of global client strategy for its new data and analytics division.

She will be responsible for leading the organisation and business transformation while growing the media division's brands.

OMD UK has promoted Laura Fenton, David Josephs and Helen Walker to managing partners, joining the agency leadership team led by agency chief executive Dan Clays.

The Incorporated Society of British Advertisers (ISBA)

ISBA has appointed Boots veteran Elizabeth Fagan as president, replacing Britvic's Simon Litherland who steps down next month.

collect
0
Filiberto Lahey 2018-03-12
img

Five years and one month ago, Publicis Groupe merged its Digitas and LBi networks, forming DigitasLBi.

Today, the global digital agency officially dropped the LBi from its name and will now be known simply as Digitas.

“In the last five years, we’ve worked seamlessly as a global network focused in mission, purpose and culture,” Digitas global brand president Michael Kahn told Adweek, “and our success speaks for itself.”

DigitasLBi went on to win major accounts such as Lyft in 2017 and Hewlett Packard Enterprise in 2016.

It also gained critical acclaim, winning four Cannes Lions last year, including a Grand Prix in Creative Data for Whirlpool’s “Care Counts.”

“After a half-decade of fully integrated creation and delivery, it was high time to complete that unification, in both name and credo,” Kahn said.

collect
0
Robert Russo 2017-05-04
img

At its Digital Content NewFronts presentation this afternoon, DigitasLBi announced a deal to crank out lots of advertisements and content for Ben Lerer’s Group Nine Media.

with a $100 million investment from Discovery Communications as an umbrella company for Thrillist, NowThis, Seeker and The Dodo.

The DigitasLBi program marks the media company’s first deal with an agency, per Lerer, Group Nine’s CEO.

“Content consumption has totally changed—the last few years in particular has brought this rush to social,” Lerer said.

“What we’ve done is take some of the biggest, most powerful and most engaging brands in social and put them together and try to create a new TV holding company for the new kind of TV, which happens in social.”

The partnership entails proprietary technology that takes brands’ existing creative assets, cuts them up and packages them for social media.

collect
0
John Robidoux 2017-05-05
img

p At its 10th annual NewFront conference, marketing and technology agency DigitasLBi announced a partnership with digital media holding company Group Nine Media for a new video content creation and distribution offering.

The deal will combine what it calls “content transformation tools”, including Snacktory from DigitasLBi and Spotlight from Group Nine.

This, in turn, will allow brands to take existing content assets and turn them into engaging, snackable video content and distribute it across multiple platforms, the release said.

While Snacktory has historically taken existing client assets and turned them into snackable content in a week or less, Spotlight customizes content for video distribution across social channels.

“Spotlight takes assets like TV spots [that] are not necessarily built for social and mass distribution and takes those assets and contextualizes [them] using our brand,” said Ben Lerer, CEO, Group Nine.

“Start with a whitepaper one of your brands is making.

collect
0
Charles Janow 2017-09-29
img

IPG agency Genuine hired Tim Haarmann as executive vice president, managing director.

In the role, Haarman will be responsible for the agency’s managing operations and strategic growth.

Genuine founder and chief creative officer Chris Pape will move into a role as chairman.

“Genuine’s success and rapid growth over the past 13 years has been built on helping our clients succeed and attracting and retaining the top talent in the industry,” Pape said in a statement.

“Tim is a proven digital leader who will drive both new client acquisition and the organic growth of existing client relationships.

I’m excited about the next stage of Genuine’s growth under Tim’s leadership and partnership.”

collect
0
Robert Russo 2017-03-30
img

Honda has developed a virtual treasure hunt across its social channels which tasks users with solving a series of clues for the chance to win a 2017 Civic.

The Honda Civic Live Challenge has been created in partnership with DigitasLBi and aims to promote the carmaker’s new 2017 Civic model.

The integrated social media campaign is running over 48 hours and takes prospective customers on a virtual treasure hunt where they must decipher a postcode from a series of challenges.

During the competition period Honda will launch a series of six challenges via Facebook Live, prompting participants to visit other digital destinations in order to find the answers.

The campaign will run on Honda’s digital platform as well as its social channels including Facebook, YouTube, Instagram and Twitter, in the UK, Germany, France and Spain.

Darren Wood, creative director at DigitasLBi said: “When they developed the new Civic, Honda’s engineers threw out the rule book and challenged themselves to create an entirely new car from the ground up – so we needed to find a fresh approach and challenge our target audience’s opinion of the brand in order to make them consider the Civic.”

collect
0
Robert Tuohy 2017-09-21
img

Two weeks after evp, executive creative director Doug Schiff stepped down from his position leading the Boston and Detroit offices of DigitasLBi in order to move back to China, the agency has named his replacement.

Sue DeSilva has been named to the executive creative director role, effective immediately.

She will oversee the Boston team and report to North American chief creative officer Ronald Ng.

No replacement to lead the Detroit office has been named yet.

DeSilva joined the agency last year in the group creative director role after serving as vp, creative director at MullenLowe Boston.

She brings two decades of experience to the job, having worked at several top agencies in the Boston and San Francisco area including Hill Holliday and Goodby Silverstein & Partners.

collect
0
Kenneth Mulcahy 2017-07-31
img

Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We've now introduced our new five-star voting system.

To vote for your favourite, make sure you click on the stars.

The winner be chosen based on the average rating and the number of votes cast.

Voting closes on Monday 7 August.

collect
0
Brad Patterson 2017-08-07
img

Nissan and DigitasLBi have claimed gold in Creative Work of the Week with their trio of ‘Unacceptable’ spots, which each feature a serene location, a loudspeaker and noise pollution caused by traffic.

Falling under the ElectrifyTheWorld campaign, each video aims to raise awareness of how our cities could soon become free of traffic noise thanks to electrification.

By literally bringing the traffic noise of European cities to the yoga studio, a picnic and a camping spot, the spots aim to highlight just how ‘unacceptable’ traffic noise is.

Each person’s reaction to the unexpected cacophony is natural.

At the end of each clip, Nissan appeals: “Let’s make our cities quieter”.

The social campaign is currently live in England, France, Germany, Spain, Italy, Norway and the Netherlands on Facebook, Instagram and Twitter.

collect
0
Larry Johnson 2017-05-16
img

p Deloitte Digital has hired mobile ad industry veteran Ilicco Elia from DigitasLBi as its head of mobile, sending yet another signal of the management consultancy's intention to bolster its marketing services offering.

Elia joined Deloitte last week after almost six years at the helm of DigitasLBi, where he led the Publicis-owned agency's efforts to put mobile at the forefront on all client offerings.

He has been a prominent voice in the UK digital industry, and at one point was listed as one of the top-100 most influential people in the sector by Media Guardian – this was during his time at Thomson Reuters.

Speaking to The Drum, he said the move to Deloitte was one spurred by the "opportunity" to work with a greater breadth of clients and "actually solve the problems companies have all the way down the stack."

He will work closely with Olivier Binse, UK head of products and apps at Deloitte Digital, across the UK and North West Europe to build its mobile offering and connect its engineering, design and advisory services.

"Mobile solutions are core to what clients need to do going forward.

collect
0
Marcel Carroll 2017-11-14
img

Senior board members of companies are not only struggling to cope with digital transformation; most CMOs are not even having these business conversations, according to a new report.

Business leaders are feeling the pressure to keep up with new technologies and are struggling to enforce digital strategies, according to the report by The Drum, in partnership with leading content delivery network (CDN) and cloud services provider, Akamai.

The report, Digital Transformation: How Will Consumer Interests Drive Disruption?

is based on a roundtable summit held at the Drum where marketing experts from brands and agencies discussed how digital disruption is impacting marketers in the industry.

It found that senior stakeholders are not embracing change because “it’s too risky” and while there are varying opinions about what the future c-suite will look like; most of the attendees agreed that the chief digital officer (CDO) role is transitional and likely to become redundant.

But while it will take time for companies to adjust to the unknown digital future, the opportunities to create more personalised campaigns created by the explosion of data are immense.

collect
0
Betty Saliba 2017-12-21
img

This holiday season, as many Americans attend ugly-sweater parties, scramble to finish last-minute shopping and prepare to ring in the New Year, DigitasLBi is reminding us that 40 percent of Puerto Rico’s population likely won’t be able to do any of that.

It has been 90 days since Hurricane Maria devastated the U.S. territory and still nearly half of the island is without power.

In contrast, DigitasLBi points out in a PSA launched today, thousands of offices and homes in other parts of the U.S. will keep their lights on throughout the holiday season “even when they’re not in use.”

Through an effort called “Go Dark.

Give Light.”, the Publicis Group agency, recently reclassified as a media organization, is calling on others to turn off their unused lights in solidarity with Puerto Rico.

Meanwhile, “thousands” of offices and homes nationwide are expected to keep their lights on during the holiday season, “even when they’re not in use,” DigitasLBi said in a PSA dropped today.

Brian Christy 2017-11-09
img

Hewlett Packard Enterprise has rolled out a chatbot on Facebook Messenger that delivers innovation news and also touts the company.

Called Hugo, the bot was developed by Quartz Creative and DigitasLBi, and first trialled on Quartz's website.

You could just go and tap Hugo.

Hugo is a chatbot that helps users learn about the latest innovations in fields such as financial services, healthcare, retail and energy.

The bot, developed by Hewlett Packard Enterprise, Quartz's creative services unit and agency DigitasLBi, made its debut on Facebook Messenger today.

But Hugo doubles up as both a marketing effort as well as a product demo, said Marissa Freeman, HPE's chief brand officer.

Jackie Brown 2017-05-03
img

p A decade ago DigitasLBi created the first NewFront as a stand for premium digital video and a virtual clunk on the heads of decision-makers to get them to pay attention to digital.

The name “NewFront” doesn’t exactly disguise where we thought the money to support this attention would come from.

In 2008, digital ad spending represented less than 10% of total ad spend, and for many brands it was an afterthought.

If 10 years ago marketers were not paying enough attention to digital, today they’re not paying enough attention to content.

No recognized trade association to give shape and definition to this important segment.

But those things are needed.

Filiberto Lahey 2018-03-12
img

Five years and one month ago, Publicis Groupe merged its Digitas and LBi networks, forming DigitasLBi.

Today, the global digital agency officially dropped the LBi from its name and will now be known simply as Digitas.

“In the last five years, we’ve worked seamlessly as a global network focused in mission, purpose and culture,” Digitas global brand president Michael Kahn told Adweek, “and our success speaks for itself.”

DigitasLBi went on to win major accounts such as Lyft in 2017 and Hewlett Packard Enterprise in 2016.

It also gained critical acclaim, winning four Cannes Lions last year, including a Grand Prix in Creative Data for Whirlpool’s “Care Counts.”

“After a half-decade of fully integrated creation and delivery, it was high time to complete that unification, in both name and credo,” Kahn said.

John Robidoux 2017-05-05
img

p At its 10th annual NewFront conference, marketing and technology agency DigitasLBi announced a partnership with digital media holding company Group Nine Media for a new video content creation and distribution offering.

The deal will combine what it calls “content transformation tools”, including Snacktory from DigitasLBi and Spotlight from Group Nine.

This, in turn, will allow brands to take existing content assets and turn them into engaging, snackable video content and distribute it across multiple platforms, the release said.

While Snacktory has historically taken existing client assets and turned them into snackable content in a week or less, Spotlight customizes content for video distribution across social channels.

“Spotlight takes assets like TV spots [that] are not necessarily built for social and mass distribution and takes those assets and contextualizes [them] using our brand,” said Ben Lerer, CEO, Group Nine.

“Start with a whitepaper one of your brands is making.

Robert Russo 2017-03-30
img

Honda has developed a virtual treasure hunt across its social channels which tasks users with solving a series of clues for the chance to win a 2017 Civic.

The Honda Civic Live Challenge has been created in partnership with DigitasLBi and aims to promote the carmaker’s new 2017 Civic model.

The integrated social media campaign is running over 48 hours and takes prospective customers on a virtual treasure hunt where they must decipher a postcode from a series of challenges.

During the competition period Honda will launch a series of six challenges via Facebook Live, prompting participants to visit other digital destinations in order to find the answers.

The campaign will run on Honda’s digital platform as well as its social channels including Facebook, YouTube, Instagram and Twitter, in the UK, Germany, France and Spain.

Darren Wood, creative director at DigitasLBi said: “When they developed the new Civic, Honda’s engineers threw out the rule book and challenged themselves to create an entirely new car from the ground up – so we needed to find a fresh approach and challenge our target audience’s opinion of the brand in order to make them consider the Civic.”

Kenneth Mulcahy 2017-07-31
img

Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We've now introduced our new five-star voting system.

To vote for your favourite, make sure you click on the stars.

The winner be chosen based on the average rating and the number of votes cast.

Voting closes on Monday 7 August.

Larry Johnson 2017-05-16
img

p Deloitte Digital has hired mobile ad industry veteran Ilicco Elia from DigitasLBi as its head of mobile, sending yet another signal of the management consultancy's intention to bolster its marketing services offering.

Elia joined Deloitte last week after almost six years at the helm of DigitasLBi, where he led the Publicis-owned agency's efforts to put mobile at the forefront on all client offerings.

He has been a prominent voice in the UK digital industry, and at one point was listed as one of the top-100 most influential people in the sector by Media Guardian – this was during his time at Thomson Reuters.

Speaking to The Drum, he said the move to Deloitte was one spurred by the "opportunity" to work with a greater breadth of clients and "actually solve the problems companies have all the way down the stack."

He will work closely with Olivier Binse, UK head of products and apps at Deloitte Digital, across the UK and North West Europe to build its mobile offering and connect its engineering, design and advisory services.

"Mobile solutions are core to what clients need to do going forward.

Robert Sanchez 2017-10-11
img

Publicis Groupe launched a new unit today called Publicis Spine that will handle data assets, tech and talent across its global media network.

The holding group has also extended the massive restructuring effort that started in early 2016 by effectively reclassifying DigitasLBi as a media organization.

According to the release, Spine will feature new assets including PeopleCloud, a cloud-based platform that will identify sources of client growth at an individual level, and a centralized data and analytics team made up of 3,500 engineers, analysts and strategists.

Publicis appointed Lisa Donohue, former Starcom global brand president, CEO.

John Sheehy, president of global clients at Publicis Media, will assume her previous role.

DigitasLBi global chief data scientist Jason Kodish will now be chief data officer of Publicis Spine.

Gary Tokarski 2017-09-05
img

Tony Weisman goes client-side after 30-plus years

A classic agency switch took place today as Tony Weisman, an industry veteran with more than three decades of agency experience, left his role as CEO of DigitasLBi North America to join client Dunkin’ Donuts as U.S. chief marketing officer.

In the new role, Weisman will serve on the Dunkin’ Brands Leadership Team and report to the chain’s U.S. president David Hoffmann.

He will also relocate to Boston from his longtime home base in Chicago.

Weisman began his agency career at Leo Burnett in the 1980s, working in accounts before becoming chief marketing officer at what was then known as Draftfcb Chicago (FCB).

He joined DigitasLBi as president in 2007 and was promoted to CEO in 2013.

Emma Martin 2017-10-18
img

He will take charge of the agency's UK and EMEA creative contributions.

Sue Frogley has been named as chief executive at Publicis Media while Amanda Morrissey has been appointed president of global client strategy for its new data and analytics division.

She will be responsible for leading the organisation and business transformation while growing the media division's brands.

OMD UK has promoted Laura Fenton, David Josephs and Helen Walker to managing partners, joining the agency leadership team led by agency chief executive Dan Clays.

The Incorporated Society of British Advertisers (ISBA)

ISBA has appointed Boots veteran Elizabeth Fagan as president, replacing Britvic's Simon Litherland who steps down next month.

Robert Russo 2017-05-04
img

At its Digital Content NewFronts presentation this afternoon, DigitasLBi announced a deal to crank out lots of advertisements and content for Ben Lerer’s Group Nine Media.

with a $100 million investment from Discovery Communications as an umbrella company for Thrillist, NowThis, Seeker and The Dodo.

The DigitasLBi program marks the media company’s first deal with an agency, per Lerer, Group Nine’s CEO.

“Content consumption has totally changed—the last few years in particular has brought this rush to social,” Lerer said.

“What we’ve done is take some of the biggest, most powerful and most engaging brands in social and put them together and try to create a new TV holding company for the new kind of TV, which happens in social.”

The partnership entails proprietary technology that takes brands’ existing creative assets, cuts them up and packages them for social media.

Charles Janow 2017-09-29
img

IPG agency Genuine hired Tim Haarmann as executive vice president, managing director.

In the role, Haarman will be responsible for the agency’s managing operations and strategic growth.

Genuine founder and chief creative officer Chris Pape will move into a role as chairman.

“Genuine’s success and rapid growth over the past 13 years has been built on helping our clients succeed and attracting and retaining the top talent in the industry,” Pape said in a statement.

“Tim is a proven digital leader who will drive both new client acquisition and the organic growth of existing client relationships.

I’m excited about the next stage of Genuine’s growth under Tim’s leadership and partnership.”

Robert Tuohy 2017-09-21
img

Two weeks after evp, executive creative director Doug Schiff stepped down from his position leading the Boston and Detroit offices of DigitasLBi in order to move back to China, the agency has named his replacement.

Sue DeSilva has been named to the executive creative director role, effective immediately.

She will oversee the Boston team and report to North American chief creative officer Ronald Ng.

No replacement to lead the Detroit office has been named yet.

DeSilva joined the agency last year in the group creative director role after serving as vp, creative director at MullenLowe Boston.

She brings two decades of experience to the job, having worked at several top agencies in the Boston and San Francisco area including Hill Holliday and Goodby Silverstein & Partners.

Brad Patterson 2017-08-07
img

Nissan and DigitasLBi have claimed gold in Creative Work of the Week with their trio of ‘Unacceptable’ spots, which each feature a serene location, a loudspeaker and noise pollution caused by traffic.

Falling under the ElectrifyTheWorld campaign, each video aims to raise awareness of how our cities could soon become free of traffic noise thanks to electrification.

By literally bringing the traffic noise of European cities to the yoga studio, a picnic and a camping spot, the spots aim to highlight just how ‘unacceptable’ traffic noise is.

Each person’s reaction to the unexpected cacophony is natural.

At the end of each clip, Nissan appeals: “Let’s make our cities quieter”.

The social campaign is currently live in England, France, Germany, Spain, Italy, Norway and the Netherlands on Facebook, Instagram and Twitter.

Marcel Carroll 2017-11-14
img

Senior board members of companies are not only struggling to cope with digital transformation; most CMOs are not even having these business conversations, according to a new report.

Business leaders are feeling the pressure to keep up with new technologies and are struggling to enforce digital strategies, according to the report by The Drum, in partnership with leading content delivery network (CDN) and cloud services provider, Akamai.

The report, Digital Transformation: How Will Consumer Interests Drive Disruption?

is based on a roundtable summit held at the Drum where marketing experts from brands and agencies discussed how digital disruption is impacting marketers in the industry.

It found that senior stakeholders are not embracing change because “it’s too risky” and while there are varying opinions about what the future c-suite will look like; most of the attendees agreed that the chief digital officer (CDO) role is transitional and likely to become redundant.

But while it will take time for companies to adjust to the unknown digital future, the opportunities to create more personalised campaigns created by the explosion of data are immense.