Video games have changed immeasurably since the days of tape loading and cover-mounted floppy discs.
Yet, inflation aside, the price we pay at the till remains the same now as it was 25 years ago.
We asked the industry to explain five of the most controversial aspects of modern games buying – and, crucially, why they happen.
Activision Blizzard made over $3.6bn from optional DLC included in titles such as Call of Duty and Overwatch.
“You can see how the DLC enables the developers to keep doing the thing they want to do.” Speaking off the record, one executive at a leading global games publisher pointed out a logical maxim: only the popular payment systems survive.
A season pass is an additional purchase on top of a game’s upfront price that grants access to future content that will be added to a game, be that new multiplayer maps or story levels.