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Steven Cusick 2020-11-18
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By E.J. Samson, content strategy lead, global business marketing, Twitter Some companies will talk about the need for sustainability until the cows come home. Others, like Burger King, simply take action. This summer Burger King launched its Cows Menu initiative, a commitment to change its cows’ diet to reduce methane emissions — read: cow gas — […]

The post How Burger King’s drive for sustainability beat engagement benchmarks appeared first on Digiday.

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Steven Cusick 2020-11-18
img

By E.J. Samson, content strategy lead, global business marketing, Twitter Some companies will talk about the need for sustainability until the cows come home. Others, like Burger King, simply take action. This summer Burger King launched its Cows Menu initiative, a commitment to change its cows’ diet to reduce methane emissions — read: cow gas — […]

The post How Burger King’s drive for sustainability beat engagement benchmarks appeared first on Digiday.